The taste of Croatia in Neubau

Delikroat: Corporate Identity and Design

Truffle pasta with sun-ripened tomatoes, olive oil from the home village, lavender syrup from the neighbourhood, dried figs, red wine, liqueur and cheese: What has begun as a small stall of specialities on viennese markets, has now found a permanent location.

Mario Harapin grew up in a small town close to Zagreb and he has a sense for culinary pleasure and high quality groceries. For a long time he offered his valuable products from his hometown and nearby villages only on the market. In March he was able to open his boutique in the middle of one of the trendiest areas of Vienna, at the Neubaugasse in the seventh district.

Bruketa&Zinic OM Wien was in charge for the entire corporate identity and branding. The brand essence is build out of a neologism which reflects the shop’s identity: In Delikroat the offered goods (high-quality and extraordinary food) get together with their specific origin (Croatian handcraft and sustainable agriculture).

The new visual identity is kept in a simple black&white design. But the letters of the logo are provided with an imagery that builds a connection with food and groceries. In the letter D one can recognize a slice of cheese – the letter O reminds of a cooking pot.

These playful elements were also used for several products and blue prints like stickers, business cards, wrapping paper or price labels. They are also used for small animations on the new designed website.

With its new design Delikroat provides the invitation to the pleasures of Croatian groceries and specialities without losing its personal charm. It feels like going personally to the neighbour in the Zagorje county to taste a sip of the new homemade olive oil.