Baku, the capital of Azerbaijan, is the host of the first European Games in 2015. Milla, Azerbaijani dairy company has been selected the official dairy supplier of the Games and briefed its local agency Artgroup Bruketa&Žinić OM Baku to create a promotional solution for the brand.
After market research the agency has decided to go with ayran, the best-selling product in Milla’s portfolio, and number-one sold ayran brand on the market. Moreover, ayran is a typical Azerbaijani drink traditionally consumed several times a day, made of yogurt, salt and water. Due to its Azerbaijani origin, that product category was a perfect choice for the event and Limited Edition Packaging
The agency’s art director illustrated 12 different sportsmen for the sports represented at the Baku 2015, and each sport got its own ayran.
Artgroup Bruketa&Žinić OM / Kitica Kekić (Creative Director), Helena Rosandić (Director), Vlado Perić (Art Director, Illustrator), Ilham Akbarli, Ulviyya Mutallimova (Copywriters), Usya Akhundova (Account Manager)