Kadoić about SXSW festival

Creative director of the digital agency Brlog, Tin Kadoić, has visited this year’s South by Southwest (SXSW) festival in the American city Austin (Texas). It is one of the biggest festivals in the world that includes music, film and interactive technologies.

The festival started with music in the 80s, in the 90s film and interactive program was included, and today it is visited by over 120 000 people, among which many famous names and brands can be seen, like for instance this year Bill Cosby, Jay Z, Kanye West, Edward Snowden, just by video link :), Instagram or MIT.

SXSW Interactive is well known as s fruitful ground for new ideas and creative technologies, and the program envisages fairs, lectures, panels, parties and a Startup Accelerator. Here are some of the highlights by Kadoić:

Smart Highway: ecological highways

Macaw: new generation of the web design tools

Macaw is a pioneer web tool that tries to join the visual interface with responsive web and a usable code. The results make the life easier for web designers.

Alexis Ohanian: Without Their Permission: How the 21st Century Will Be Made, Not Managed

The new book by the cofounder of Reddit, one of the most influential websites. Recommended to read, and watch also the anecdote which sums up the book:

Little printer

Just one of the many ideas presented at Hackney House, a pop-up fair in an old building, redecorated just for this occasion, and the focus was on innovative interactive products.

Snickers – Spelling Error web ad.

Aether – a speaker that knows exactly what you want to listen

This speaker is connected with the services for music streaming by Wi-Fi, and it plays according to what you usually listen through those services.

Tinder

Application that links social networks and is used for meeting new people.

Automatic – car application

Secret – application for anonymous messaging

German Haus

The German government has financed the participation of the German representatives at the SXSW at the so called German Haus, which hosted about 60 musicians and creative companies.