Hrv
19 Mar 2014.
media: #visual identity client: #AARC sector: #public awareness

B&Ž Baku for Azerbaijan’s Animal Rescue Center

Visual identity

aarc

A part of the AZ Group of Companies, The Azerbaijan Animal Rescue Center (AARC) was established in 2009.

aarc_mockup

The Center’s activities mainly cover increasing awareness and providing proper assistance to these animals, but it also seeks to prevent the panic that sometimes occurs in Azerbaijan when people come across stray cats and dogs. Azerbaijanis come across homeless animals almost on a daily basis.

aarc_bedz

In some cases, they can become a real danger for everyone, especially children, as a lack of care may result in animal diseases. AARC’s state-of the-art first-aid ambulance vehicles arrive upon a call, and immediately take the sick pets. Then local and international veterinarians, who cure and rehabilitate them, conduct a medical check-up.

aarc2

Bruketa&Zinic OM Baku created visual identity for AARC, which was applied to all materials, including the ambulance vehicles.

Bruketa&Žinić OM Baku / Kitica Kekić (Creative Director), Helena Rosandić (Director)

Ana Belić (Art Director)

Media
visual identity
sector
public awareness
Client
AARC
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