Visual identity
A part of the AZ Group of Companies, The Azerbaijan Animal Rescue Center (AARC) was established in 2009.
The Center’s activities mainly cover increasing awareness and providing proper assistance to these animals, but it also seeks to prevent the panic that sometimes occurs in Azerbaijan when people come across stray cats and dogs. Azerbaijanis come across homeless animals almost on a daily basis.
In some cases, they can become a real danger for everyone, especially children, as a lack of care may result in animal diseases. AARC’s state-of the-art first-aid ambulance vehicles arrive upon a call, and immediately take the sick pets. Then local and international veterinarians, who cure and rehabilitate them, conduct a medical check-up.
Bruketa&Zinic OM Baku created visual identity for AARC, which was applied to all materials, including the ambulance vehicles.
Bruketa&Žinić OM Baku / Kitica Kekić (Creative Director), Helena Rosandić (Director)
Ana Belić (Art Director)
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