In positioning and communication strategy set up by the Brandoctor agency, the main comparative advantage brought forward was the bio&bio sales personnel who use their knowledge, kindness and their own example to encourage a positive organic change with their customers.
This is why Everyone has a story of their own offers an insight from which bio&bio communication is created.
Research and analysis made by the Brandoctor agency showed that people were insufficiently informed on how tasty, healthy and easy to prepare organic food is, which is why the general public should be made familiar with its story.
This part was the job of Bruketa&Žinić OM advertising agency offering creative solutions through communication channels, starring bio&bio sales personnel and their favourite organic products.
The implementation of rebranding at sales points was done by Brigada agency, whose aim was to increase shop efficiency by way of a new spatial identity and spatial organization. Attention was called to three key zones – cosmetics with food supplements, vegetable market and bakery.
The main idea was to add a touch of the natural feel to all shop elements, together with all the imperfections of natural materials and minimal final processing, better product availability as well as info and counselling points.
Brandoctor / Anja Bauer Minkara (Senior Brand Consultant, Copywriter), Petra Despot (Brand Consultant), Jelena Mezga (Brand Implementor)
Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić, Dragan Lakićević (Creative Directors), Zrinka Jugec (Account Director), Nebojša Cvetković (Art Director), Ivan Čepelak, Lana Mujičić (Copywriters)
Saša Krivak (DTP)
Brigada / Damjan Geber (Creative Director), Simon Morasi Piperčić (Product Designer), Marina Brletić (Architect), Ivana Validžić (Market Research)
Biovega / Žana Hinek (Sales and marketing manager and Board Member)
Domagoj Blažević (Photographer)