22 Jan 2014.
media: #branding client: #Doka sector: #construction

Austrian Doka to hire Brandoctor

Form-on is a new brand of used formwork


Brandoctor, the first brand consultancy in this part of Europe is proud to have launched a brand for an esteemed Austrian company Doka. Brandoctor’s brand consultants have created and named Form-on, the new brand of used formwork, and have shown their skills by using their own unique branding methodology through The eight ingredients of branding.


Doka is the leading global manufacturer of formwork technology for construction industry with 50 years of tradition in 70 countries all over the world. Doka with the new brand Form-on, is focusing on innovating the global used formwork business.


“We combined the essence of Doka – their experience and knowledge with the advantages of a new brand, value for money, modern and smart choice, that’s how we defined their competitive advantage. It was important to fully explain our directions for naming and visual identity. The difference when compared to Croatian clients, was the speed of their decision and the precision in the arguments about their choices.”, said Anja Bauer Minkara, Senior Brand Consultant in Brandoctor.


Brandoctor is a part of Bruketa&Žinić OM group of agencies, the winner of leading global brand repositioning award REBRAND 100 for six years in a row, having in their portfolio not only domestic brands such as AutoZubak, Stina wine or Soundset, but also brands from the markets of USA, UK and the Middle East. The business with Doka is also one of the first ones on the Austrian market, created in collaboration with the agency Netural, a partner of Bruketa&Žinić OM group that started an agency in Vienna earlier this year. In this case Brandoctor was in charge for branding and naming, Popular Bruketa&Žinić OM Belgrade for the visual identity, while the Austrian Netural was in charge of the web page and the international web-shop. This collaboration is still ongoing.

Domagoj Kunić (photo)


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