The American magazine Advertising Age (AdAge) pronounced this years’ Small Agency of the Year titles in Portland, Oregon today, and Bruketa&Žinić OM was named International Small Agency of the Year.
Advertising Age is the leading global news medium for the marketing and media community. The AdAge newsroom has started this initiative five years ago in order to shine light on the best agencies that are either fully independent or not majority-owned by a holding company or network.
The jury of AdAge staff and agency professionals pronounces the best small agencies in the USA: separately for each USA region, agency size, agency culture, campaign of the year, pro bono campaign of the year and they also name one international agency, that’s based outside the USA. Agencies were judged on thought leadership, portfolio, business results and culture, and also the strategy, creativity and results of their campaigns.
“We’re in a golden age for small agencies where impact has little to do with size,” said Abbey Klaassen, Advertising Age editor. “Savvy marketers understand that smaller agencies are nimble, highly creative and innovative. The companies and campaigns that fall within these award parameters are some of the industry’s best.”
“This year’s competition was fierce,” said Ad Age Deputy Managing Editor Rupal Parekh, one of the judges. “The number of entries was up across the board, the breadth of work impressive.”
“It continually inspires me to judge this competition,” said Managing Editor Ken Wheaton, who also judged the competition. “The staff size for these agencies might be considered small, but there’s nothing small about their ideas.”
“We hope this title will help us stand out on the international level, especially considering our agencies in Azerbaijan and Austria.”, said Davor Bruketa.
“Small Agency Awards by AdAge is relevant because it shines light on those agencies that are not likely to get noticed at big international events competing with large global networks.”, said Nikola Žinić.
Read the agency profile on Ad Age.