Hrv
22 May 2013.

The first ad agency from Croatia to open an office in the EU

A joint venture between B&Ž and Netural

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A few weeks before Croatia enters the EU, a new full service advertising agency Bruketa&Žinić OM Wien takes up operations in Vienna as a joint venture between the Austrian digital agency Netural and the Croatian advertising agency Bruketa&Žinić OM. Netural is among the top ten new media agencies in Austria and works for companies and brands such as Swarovski, Telekom Austria Group, Adidas, Wienerberger, Silhouette and others. Bruketa&Žinić OM is a group of agencies with offices in Zagreb, Belgrade and Baku (Azerbaijan) and currently ranks as the world’s second most effective independent advertising agency in the Effie Index, holding more than 400 advertising and design awards, among them Art Directors Club New York, Clio, Cresta, D&AD, Design Week, Epica, London International Awards, New York Festivals, and Red Dot.

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The expansion of the Bruketa&Žinić OM network to Vienna comes at the initiative of Netural, who aims at a productive advertising agency/digital agency partnership able to offer Netural´s German and Austrian clients a comprehensive full service package ranging from digital and interactive communication to brand design, communication strategy development, offline marketing communication and sales outlet design.

“We feel that the Bruketa&Žinić OM group´s experience in Southeast Europe and the office network in Zagreb, Belgrade and, particularly, Azerbaijan, will be significant for Austrian and German advertisers. Initially, we intend to attract the attention of companies seated in Vienna and operating in Southeast Europe. But initial reactions to our references are encouraging us to plan even beyond that,” stated Albert Ortig, CEO of Netural and Bruketa&Žinić OM Vienna.

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About Netural

“Seeing the beauty, yet not feeling the complexity” is the promise of the Austrian digital media agency Netural, author of exceptional digital media projects in Germany and Austria during the last one and a half decades.

Founded in 1998 by Albert Ortig, Netural currently runs offices in Linz and Vienna with a permanent staff of 55 employees. Netural´s clients are predominantly Austrian companies operating on international markets, among them Adidas Eyewear, Außenwirtschaft Österreich, Backaldrin, BKS Bank, Cineplexx, Der Standard, Doka, Eternit, MLINE, Pöttinger Landtechnik, Silhouette, Spar, Swarovski, A1 Telekom Austria, Telekom Austria Group, Wien Energie, Win2Day, Wittmann und W&H.

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Netural´s projects always reflect the current state-of-the-art in digital and interactive technology, be it a virtual “try it on”-mirror in a digital sunglass boutique, a self-updating pathfinder app for trade fair visitors, online traffic information tailored to the automatically identified location of the user, augmented reality in online real estate ads or 3D product views on a  medical technology portal – Netural delivers often spectacular, sometimes even groundbreaking solutions for company web portals, microsites, social networks and communities, web shops, info- and sales terminals, mobile and intranet-solutions, blogs and newsrooms.

Netural´s clients benefit from the innovation power of an in-house research and development laboratory which earned international success with its own products like e.g. the online interior planning tool Roomle.   In 2013, Netural won the Austrian National Award for Corporate Film, topping the list of prestigious awards for creative excellence received so far.

Illustrations: Dea Jagić

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