Hrv
05 Sep 2012.
media: #annual report #PR client: #Adris grupa sector: #corporate

A book that grows green in your hands

Adris group’s annual report entitled “In good hands” reveals floral details when heated by the palms of the hands, metaphorically illustrating how hands can achieve anything

Good things grow in good hands. Adris group is a company owned by its employees and it is why it has grown in the past year, despite the crisis. Adris group’s annual report entitled In good hands reveals floral details when heated by the palms of the hands, metaphorically illustrating how hands can achieve anything.

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The same  especially calibrated thermo color as on the covers was used for the inside illustrations, and the concept of the annual report is also evoked by the short stories where workers-stockholders share their personal view to the past, future and influence of Adris group on their lives.

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Another specific feature of this annual report is its digital version adjusted for the iPad, being one of a kind in Croatia. The annual report for the iPad makes its distribution easier, enables a higher level of interaction and makes it possible to refresh information even after its publication. Since the reader interacts with the printed book with the heat of his palms (touch), the same principle was applied to the iPad version.

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Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Nebojša Cvetković, Neven Crljenak (Art Directors), Ivan Čadež (Senior Copywriter), Vesna Đurašin (Copywriter, Production Manager), Radovan Radičević (DTP), Zrinka Jugec (Account Director), Ivana Drvar (Account Executive Senior), Jelena Mihelčić (PR Manager)

Vedran Klemens (illustrator)

Brlog / Tin Kadoić (digital production)

Adris grupa / Predrag D. Grubić (editor), Kristina Miljavac (executive editor), Hrvoje Patajac (text)

Printing: Cerovski print boutique, Stegatisak

Thermo color silkscreen printing: Knepsen

Binding and blind stamping: Knjigovežnica Firšt

photo: Domagoj Kunić

video: Ivan Čadež

 

Media
annual report
PR
sector
corporate
Client
Adris grupa
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