Superfriend

The task was to promote the new Tele2 Superfriend tariff through online media. We created a Superfriend application on Facebook which offers prizes. With the help of it, users were able to nominate their 5 super-friends, explain why they are so “super”, and invite others to vote for their super-friends.

Users with the biggest score won prizes. The TV commercial was made according to our scenario, but within the platform Tele2 uses in several markets.

Results:

Total number of users: 13.818

Number of application fans: 1.410

Number of registered Superfriends: 2.021

Number of votes: 20.076

Bruketa&Žinić OM / Moe Minkara (Creative Director), Kitica Kekić (Copywriter), Neven Crljenak, Goga Golik (Art Directors), Dunja Delač, (Senior Designer), Helena Rosandić (Account Director), Zrinka Jugec (Account Manager), Lana Borić (Account Executive)

DRAP (digital production), Partizan (TV production)

2010