Tele2 Weekend Option

The assignment was to communicate the benefits for Tele2 users which can activate an option and talk free during weekends. Considering that our main target group were the younger users of the Y generation, the whole campaign was spiced up with a double meaning headline: Don’t hang up on weekends, which in Croatian sounds the same as Don’t break up on weekends.

TVC was shot with our script, but inside the platform that Tele2 uses on several markets.

Bruketa&Žinić OM / Moe Minkara (Creative Director), Thomas Bauer, Kitica Kekić (copywriters), Helena Rosandić (Account Director)

Partizan (production)

2010