28 Nov 2024.
A studio you can peek into through the window
They sit at large shared tables, while promoting contemporary art in the display window.
After a short break, BiŽnis school continues, where we gather and share knowledge on different subjects and areas.
This time our Production Manager Vesna has taught us how to put together a good print specification. For the more experienced this was just a recollection opportunity, and if you thought you are way pass that, think again:
The basic elements of a print specification:
1. product name
2. format
3. material
4. print
5. finishing
6. copies
7. expected delivery deadline/production time
8. means and place of delivery
An example of the biggest challenge for a print specification composer is most definitely the Spam Jam book. It was not easy for the team who made it happen – the specification list is the longest anyone has ever seen in the agency. Almost all the 52 pages have their own story.
