B&Ž Vienna for iHaai – Apple Premium Reseller Stores — Bruketa&Žinić&Grey

B&Ž Vienna for iHaai – Apple Premium Reseller Stores

11.03.2014. | published by Bruketa&Zinic OM Wien, medium: direct, outdoor, visual identity, client: iHaai, product / service: retail stores

Bruketa&Zinic OM Wien was in charge for the brand design and opening campaign of iHaai, Apple Premium Reseller Stores in Graz and Vienna.

iHaai is owned by HAAI, Austrian telecom service company, offering tailored solution packages by the telecom provider A1. Last year they received one of the coveted premium Apple licenses and started spreading to a new market by opening certified Apple Premium Reseller Stores for private, professional and corporate users. The first iHaai stores have opened this March in Graz and Vienna.

Retail guru Ron Johnson built Apple´s retail network pursuing this motto: The staff isn´t focused on selling stuff, it´s focused on building relationships and trying to make peoples´ lives better. His approach has shaped the high demands of service, competence and appearance which Apple Premium Resellers have to meet as well.

Bruketa&Žinić OM Wien team decided to make the store philosophy immediately visible in the brand design that one can easily relate to.

Thus, the new iHaai logo is an inviting smile inspired by social media with its memes and emoticons. It abandons stiff corporate design conventions and embraces liveliness instead.

The brand design is a friendly face that comes alive in various facial expressions ranging from smile to introspection, creating a personality customers can relate to. Vivid, dynamic orange as the brand color adds extra liveliness.

In the spirit of the brand design, the opening campaign invites personal, friendly relationships: Hi, Graz. I´m iHaai, say the city-light and newspaper ads and accompanying radio commercials. When you´re new in town, smile, say hello and introduce yourself – it is the one and only way to start a relationship, and relationships are what iHaai is all about.