Stina – wine for inspiration

27.01.2012. |  published by Brandoctor, medium: branding, packaging, client: Jako vino - Stina, product / service: alcoholic drinks

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Stina is a brand of wine from the Adriatic island of Brač, made from authentic wine sorts – pošip, plavac mali and opol. Research of the island brought Brandoctor to the conclusion that Brač is unique and known for its white stone and artists. Brač is the birthplace of many famous Croatian poets, novelists, sculptors or painters.

The stone is the source of inspiration because of its beauty, but also the symbol of hardship when it comes to wine growing. Therefore, the name Stina meaning stone was chosen because it is one of the symbols of the island.

Brandoctor created a way of connecting the two unique elements, the white stone and the artists, into one story. The Stina label represents a block of stone inviting the sculptor to sculpt, it is an empty canvas inviting the painter to paint, it is a piece of paper inviting the poet, writer or musician to write a poem, a story or compose music.


Brandoctor (branding) / Anja Bauer Minkara (Senior Brand Consultant), Petra Despot (Brand Consultant), Maja Benčić (Naming Consultant), Anja Bauer Minkara, Maja Benčić (copywriters), Jelena Mezga (Brand Implementor)

Bruketa&Žinić OM (design) / Davor Bruketa, Nikola Žinić (Creative Directors, Art Directors, Designers), Sonja Šurbatović (Designer), Vesna Đurašin (Production Manager), Jelena Mihelčić (PR manager), Radovan Radičević (DTP)

Dušan Drakalski (illustration making)
Domagoj Kunić (photographer)
Komakino (video production)
Ivan Čadež (music)


This project is the Design Week, European Design Awards, ADC New York, London International Awards and D&AD award winner.

Brandoctor is a brand consultancy part of Bruketa&Žinić OM group.



  1. zgodna fora s VINORELIMA….čestitke ekipi…

  2. Bruketa&Žinić


  3. Odličan dizajn i ideja. “Manje je više” je po meni najbolji pravac kod kreiranja ovakvih stvari.

  4. Nela Gudelj Ivanović

    krasno…:-)..može malo i pelješki plavac? :-)

  5. Barbara

    We had the pleasure of tasting this wine. we were really amazed and now seeing the video …incredible good

  6. Bruketa&Žinić

    Thank you Barbara, we enjoy working on this project :)

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