30 Mar 2023.
media: #packaging client: #Jako vino – Stina sector: #alcoholic drinks

Stina Plavac Mali Stipančić – a wine meant to inspire

The label design is a blank white canvas that urges everyone to get their creative juices flowing while evoking the extreme conditions in which the vineyard is grown

The Island of Brač and its widely known snow white stone have been a source of inspiration to many artists since ancient times.

The Island of Brač also produces Stina wines, meant to inspire anyone who tastes them.* In the same vein, the Stina wine labels are blank white canvases meant to inspire everyone to get their creative juices flowing.

Although its beauty has been a source of inspiration, the stone from the Island of Brač is also a symbol of hardships associated with winemaking. This hard-to-reach, stone enclosed vineyard, grown on the extreme slope, is a home of single vineyard wine Stina Plavac Mali Stipančić.

The four-layered label evokes the extreme slope of this vineyard. So everyone who uses it as their canvas should rise to a single challenge: they should be creative and work around the slopes on it, replicating the work of winemakers in the Stina Plavac Mali Stipančić vineyard.

Take a look how Stina inspired the illustrator Klasja Habjan.


* Stina means stone or rock in Dalmatian dialect.

alcoholic drinks
Jako vino – Stina
Project team
Jako vino:
Ivana Andabak (Owner)
Ante Rebrina (Sales and Marketing Director)

Davor Bruketa (Creative Director and Designer)
Maša Ivanov (Client Service Director)
Ivo Payer (Creative Director)
Vesna Đurašin (Print Production Manager)
Anja Pečovnik (Video Production Manager)
Tvrtko Karačić (Video Animator)
Radovan Radičević (Head of DTP/Pre-press)
Jelena Mihelčić (PR Manager)
Klasja Habjan (Illustrator)
Domagoj Kunić (DOP)

Song Name: Fijolice moja
Song Performer: Ženska Klapa Kastav
Song Composer: traditional / interpretation by Josip Hatze
Song Publisher: Aquarius records

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