The poster that helps find lost dogs
HT, a member of the Deutsche Telekom Group, transformed out-of-home media into a tool for finding lost dogs as part of its GPS Pet Tracker campaign
In Croatia, nearly half the population unknowingly faces potential spine issues. Reluctance to seek professional help has led to what is commonly known as a silent pandemic, hurting the nation’s collective spine with alarming numbers. But now, Croatia Polyclinic’s made sure the innovation steps in where the hesitation prevails.
Blending health awareness and technology, bus stops across Croatia have been transformed into the physiotherapist’s waiting rooms, while digital billboards became screening tools.This unique initiative actively helps people take control of their health.
This is how it works: passers-by simply stand in front of the billboard with computer vison which scans their posture. By analyzing neck, mid-back, and lower spine curvature through eight key points, the system detects potential issues and provides immediate feedback. The findings are displayed visually and numerically, highlighting areas of concern. For those flagged with potential problems, the billboard offers a direct link to book an appointment with a physiotherapist, prompting an immediate action.
The impact has been extraordinary. We reached 77.92% of Croatia’s population (Sainsbury formula). A total of 106,642 passers–by completed a posture measurement, and 50,521 GDPR-compliant email addresses were collected. This engagement translated into tangible results, with a 46% increase in specialist check-ups. Moreover, 97% of participants instinctively corrected their posture during the measurement.
Maja Tucaković, Marketing Director at Croatia Polyclinic, said: “As a socially responsible organization, we understand that prevention plays a key role in preserving health. Our goal was to raise awareness about spinal issues while offering a simple and accessible solution. This project is an example of how the synergy of creativity, technology, and professional expertise can achieve tangible results. We’re proud that our work has been recognized beyond Croatia’s borders, confirming the importance of this initiative.”
This public health project will continue until Croatia sees improvement in its EuropeanHealth Examination Survey results.
