The Bruketa&Žinić&Grey agency has won two Red Dot awards. One is for the design of the project A soup to remember and the other is for the packaging of the olive oil of Maslinik V. This award is considered to be the most prestigious international recognition of design excellence.
The collection of Međimurje folk songs – A soup to remember is consider to be among the best projects, awarded with Red Dot Best of the Best title. This recognition is reserved for the top achievers among all Red Dot winners who have demonstrated exceptional design quality.
Let’s recall that the inspiration for the project A soup to remember came from the inclusion of Međimurje folk songs on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2018. These songs will remain protected as long as they continue to be performed. To contribute to the preservation of these songs, a limited-edition collection of five books of Međimurje folk songs was created under the title A soup to remember. Each book comes with a special package of Marodi alphabet soup pasta containing exactly the number of letters needed to spell out the lyrics of the songs.
Marodi team
Photo: Domagoj Kunić
The packaging of the olive oil of Maslinik V tells the story of a small olive grove striving to produce the purest extra virgin olive oil through hand-picking and pressing the olives on the same day. To prevent oxidation, speed is crucial—harvested olives must be brought to the mill as quickly as possible.
The designed label represents an interpretation of the olive grove, with white segments symbolizing the traditional dry-stone walls surrounding the grove and a bronze segment symbolizing the entrance. The olive grove’s logo is centrally placed on the bronze segment and depicts an olive tree with its roots. The oil in the bottle represents the essence of the olive tree, which is why the packaging emphasizes the care and effort invested in preserving the oil in its highest quality form—hand-picking and pressing the olives the same day.
Maslinik V team
Photo by: Domagoj Kunić
The Red Dot Award has been presented for 68 years and is regarded as the most coveted international mark of design quality. The Bruketa&Žinić&Grey agency has won 30 Red Dot awards to date, including four Best of the Best titles.
