27 Jul 2023.

Vegeta&Spirulina wins Best of the Best Red Dot Award

Both Podravka packaging and Turinela Olive Oil by Istrian Family Farm receive internationally the most coveted seal of quality for good design

Bruketa&Žinić&Grey Agency has won two Red Dot Awards for Vegeta&Spirulina packaging and Turinela Olive Oil design. The Red Dot Award is internationally the most coveted seal of quality for good design. The Vegeta&Spirulina packaging was declared best of the best and won the Red Dot: Best of the Best, the highest distinction awarded to the best of all Red Dot winners for their outstanding design quality. 

The Vegeta&Spirulina product was launched by Podravka to mark its 75th anniversary. This is a limited edition of a popular condiment with Spirulina algae also known as superfood due to its extremely good properties. Its design was inspired by the pre-Christmas product launch into the market as a gift for those who expect more from their food. The packaging is completely recyclable and glue free. The cans can be upcycled for other purposes, while the paper wrapper and its printed content can make a nice addition to your home recipe collection.   

The olive oil label design was inspired by the Turinela brand name derived from a name of Mali Turini, an olive growing localityThe Turinela name made designers imagine a female character, a fairy. Namely, local legend has it that the olive tree canopies were a daytime resting place of fairies that would descend during the night, to do their magical dance and build the Pula Arena. And that is why the label features Turinela the Fairy. Every customer can scan the QR code on the label, using their cell phones and AR technology, to summon Turinela the Fairy to do her dance and to see her magic at work. 

Red Dot Award has 67 years of history, and is internationally the most sought-after mark of quality for good design. To date Bruketa&Žinić&Grey Agency has won 28 Red Dot Awards, three of which are the Best of the Best Awards, which is the highest number in the region. 

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