Ledo managed to achieve the unachievable – to create health-safe, low-calorie ice-cream containing 30% less sugar and fat, and a source of protein to boot. Bruketa&Žinić&Grey lent them a hand with the name, tub design, landing page and campaign.
Highlife is an extravagant life. This ice-cream allows us to live it while being high on life, putting our feet up high and savor the flavors of life carelessly, without having bad conscience. Highlife means you can have it both – overindulge and stay healthy. Highlife is high in delight and low in sugar and fat.
In addition to usual online and offline advertising, the campaign was kicked off with the first Highlife virtual event. More than 120 partakers were able to enjoy the new ice-cream and sparkling wine sent to their home address. They could join the GoToMeeting event to watch Croatian prima ballerina Edina Pličanić dancing high on her tiptoes and listen to our Croatian cellist Ana Rucner and Vlado Kalember, accompanying her on the guitar.
Ledo Plus / Maja Pospišil, Antonija Ivanković, Vlatka Večerin, Lea Sambolić, Marko Vukman, Ivica Gašparović
Frikom / Ljiljana Đorđević, Miodrag Marinković, Milica Kovačević
Ledo BiH / Divna Kordić
Bruketa&Žinić&Grey / Davor Bruketa i Zrinka Horvat Goodman (Creative Directors), Maša Ivanov (Client Service Director), Tomislav Šestak, Ivana Momčilović i Nenad Gavrilović (Art Directors), Sanja Gumhalter (Account Executive), Ivan Golubić and Nikola Slamić (Copywriters), Bruno Bolfan and Borjan Pavlek (Designers), Tomislav Zeljko (Event Manager), Ivor Marok (Event Executive), Josip Balek (Digital Strategist), Tea Stipan (Social Media Manager), Radovan Radičević (Head of DTP/Pre-press), Vedran Firkelj (Head of Digital Production), Danko Đurašin and Željka Tročak (DTP Operators), Jelena Mihelčić (PR Consultant)
Knapić Andrea (Art Director)
Leopoldina Jovanovski (Designer)
Kaligraf / Miho Karolyi, Tamara Karolyi
Poster produkcija / Zoran Vujić, Hrvoje Pipinić, Matej Kreća
Zviz / Darije Juraj
404 / PR agency
Domagoj Kunić (Packaging Photographer)