A1 Hrvatska and Bruketa&Žinić&Grey Agency have won the Gold Award for their project A1 Lappsus in the category of Innovative Media Usage at the Balticbest Festival of Creativity held on August 30th in Tallinn, Estonia.
If you remember, A1 Lappsus is a mobile app activated when users unlock their cell phones teaching them how to avoid spelling mistakes in Croatian while earning extra mobile data as a reward. Soon after its launching, the app became the most popular app in Croatia on Google Play.
“A1 as a guide to new forms of life strives to make life easier, more efficient and more fun by the use of digital technology. This service lives up to the brand promise and provides a value-added phone unlocking function turning it into a new digital tool for brand communication,” said Marija Jakeljić, Brand and Marketing Communications Director at A1 Hrvatska.
The Balticbest award competition is only open for entries from European countries with population less than 5 million. Besides the award competition, this one-day festival includes company tours of successful businesses organized instead of festival talks.
Moreover, the festival’s Gold and Grand Prix winning entries can enter EPICA and Eurobest advertising competitions free of charge. This year more than 200 projects competed for the title of the best.