Five IdejaX Awards for Creativity, three Effie Awards for Marketing Effectiveness and two Young Lions Croatia Awards
IdejaX, Effie and Young Lions Croatia Awards were presented during the Days of Communication, the largest Croatian Marketing Communications Festival held in late March in Rovinj. The Bruketa&Žinić&Grey Agency won ten awards in total.
This year the festival that promotes the industry and creativity and rewards the most creative (IdejaX Award), the most effective (Effie Award) and the most promising (Young Lions) marketing projects gathered over 3000 people from the industry who had an opportunity to hear 15 international speakers.
The Effie Award is the most important award given for marketing activity and its resulting outcomes. This year the Bruketa&Žinić&Grey Agency won three Effie Awards: the Silver Effie Award for the Vipme telecommunication campaign Up For Grabs, the Bronze Effie Award for the New Form of Life project for the A1 national operator, and another Bronze Effie Award for the Keep Calm and Dream On activation for Franck, the largest Croatian coffee and tea company.
IdejaX is a national creative competition rewarding the most original ideas that are unique and push the boundaries, irrespective of the media type used for their launch into the market. In the overall agency ratings, the Bruketa&Žinić&Grey Agency came third at this competition, owing to its three Silver and two Bronze IdejaX Awards:
In the category of Alcoholic Drinks, two Karlovačko pivo (beer) brand campaigns for Heineken Croatia received IdejaX Awards: the Silver IdejaX Award for the Cherry Hit campaign and the Bronze IdejaX Award for the Korner campaign.
In the Craft/Design category, the Silver IdejaX Award was given to the Concrete Book for the Nikola project, the largest premium urban revitalisation project in the Adriatic.
In the Craft/Film category, the Silver IdejaX Award was presented to the video ad for the Dobro brand, a Croatian producer of dry-cured meat products made from the Slavonian pig, whereas in the Corporate Communications category the Bronze IdejaX Award was given to the project Tested for Challenges, the Annual Report of Adris Group, one of the leading companies in the Adriatic region.
Young Lions is the most popular competition for young professionals in the communications industry. This year the Croatian competitors designed solutions for Zero Waste Europe. The young agency forces Mario Radošević and Borjan Pavlek came second in the Digital category, whereas Valentina Mavretić and Petra Grubišić came third in the Print category.