HRV
19 Oct 2018.
media: #digital communication #PR client: #Franck sector: #non-alcoholic drinks

Croatia’s first coffee delivered by drone

Social media and PR activation for Franck Jubilarna coffee

Ivica Prskalo, a lighthouse keeper from the Island of Babac, was the first person in Croatia to receive exclusive coffee delivery organised by the Franck and Bruketa&Žinić&Grey team. Namely, Jubilarna coffee, freshly made by a Franck’s barista for him only, was sent from the Island of Pašman to the Island of Babac by nothing less than a drone.

This move has made Franck the first coffee company in Croatia to use drone delivery for coffee in an attempt to surprise a far-away coffee lover on the occasion of a 25 year jubilee of Ciglica (the little brick in Croatian).

The lighthouse keeper Ivica Prskalo moved with his family to the Island of Babac six years ago. He has been living in the lighthouse built in 1874. Ivica, who tends to the protection of vessels and their crews by navigating them into our ports, cannot imagine his day without coffee this time delivered to him in a vacuum flask.

The freshly made Ciglica thus “flew over” to the Island of Babac one nautical mile away from the Island of Pašman. This unusual flight was also available as live stream on social media, and all of it can be checked out on Franck Hrvatska Facebook page. The story was reported by the media as well.

In this symbolic way Franck celebrated its Jubilarna coffee that first time came out in 1972 soon to become a crucial household name in Croatia. It assumed its specific shape, a vacuum packaging resembling a little brick – hence the nickname Ciglica, in 1993.

On the occasion of 25 years of Ciglica, Franck developed and recently launched new flavours of ground coffee, Jubilarna Intense and Jubilarna Sensual, providing all Jubilarna coffee lovers with a broader assortment.

The new flavours are premium Arabica and Robusta blends from Central and South America, Africa and Asia. Jubilarna Intense ground coffee is powerful coffee with natural notes of dark chocolate and the aroma of sweet spices, whereas Jubilarna Sensual has a notable milk chocolate and hazelnut aroma.

 

Franck / Ivana Tavra (Corporate Communications Director), Livija Dević Vuljanić (Marketing Manager), Ana-Marija Brodarić (Senior Brand Manager), Snježana Kondić (Digital Marketing Coordinator), Zoran Trkulja (Barista)

Bruketa&Žinić&Grey / Zrinka Horvat Goodman (Creative Director), Maša Ivanov (Client Service Director), Dubravka Klepac (Account Manager), Andrea Knapić (Art Director), Nikola Slamić (Copywriter), Tomislav Zeljko (Event Manager), Dario Oxenham (Event Executive), Iva Bolta (Senior Digital Strategist), Bernarda Amidžić (Community Manager), Jelena Mihelčić (Press Relations)

Sonja Žigić (Community Manager)

Denis Lepur (Photographer)

Media
digital communication
PR
sector
non-alcoholic drinks
Client
Franck
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