HRV
17 Jul 2018.

Bruketa&Žinić&Grey and Addiko Bank among the most efficient in Europe

The only financial services campaign in the Final Round

Bruketa&Žinić&Grey and Addiko Bank with the Campaign for Current Accounts Packages are the only ones, not only from Croatia but also from the entire region, to have made it to the Final Round of the renowned Euro Effie Competition this year. This achievement is even greater owing to the fact that this is the only campaign for financial services across Europe that has managed to reach the Final Round.

Euro Effie is an annual competition that rewards the most effective multi-national commercial communications campaigns in Europe. Judges look at the creativity of solutions and the results achieved, and the competition is organised by the European Association of Communications Agencies (EACA).

To reach the Euro Effie Final Round is an extraordinary achievement in its own right, especially when one takes into account all the competing organisations and creative agencies in Europe, whose budgets and resources we can only dream of. Nevertheless, with a right communication strategy, a good creative original solution and a committed team anything is possible. Whilst acknowledging other finalists, as they all have rightfully deserved to qualify for the Final Round, I hope we won’t stop at the Final Round only,” said Maja Čulig, Head of Marketing with Addiko Group.

From left to right: Maja Čulig and Ivanka Mabić Gagić

I’m happy about the recognition of both creativity and effectiveness of the Addiko Bank’s Campaign for Current Accounts Packages in the region, particularly because this is the only campaign in the financial sector in Europe that has managed to reach the Final Round. Since the very launch of its new brand Addiko Bank has been delivering excellent business performance in the market, which would not have been possible without a good and dynamic team made up of advertisers’ and agency’s representatives as well,” said Ivanka Mabić Gagić, Head of International Business with the Bruketa&Žinić&Grey Agency.

The winners will be known at the Award Ceremony to be held in Brussels on 16 October.

Photo: EACA, Domagoj Kunić

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