Robert Petković, Bruketa&Žinić&Grey Lead Analytics, was a speaker at the second edition of AllWebAL digital marketing conference held in Tirana (Albania) in November.
AllWeb Conference is dedicated to digital marketing professionals and was originally launched in 2012 in Skopje (Macedonia). Two years ago its sister conference AllWebAL was launched in Albania, organized with the aim of providing unique experience, quality content, various speakers and sharing marketing knowledge.
“There is no digital marketing, just marketing through different channels”, said Robert presenting the power of Google Analytics to measure sales performance. He also said how it is necessary to observe, analyze and understand cause-and-effect relationships, as well as which channels precede those that lead to change.
Besides Robert Petković, the list of speakers included Paul Papadimitriou, the man who shared the stage with the former president of the US Barak Obama and Apple’s co-founder Steve Wozniak; Anke den Ouden, Microsoft General Manager; Enkelejd Zotaj, Raiffeisen Bank IT Director; Heimo Hammer, founder of Kraftwerk, the largest digital agency in Austria and others.