02 Jun 2017.
media: #campaign #digital communication #PR client: #Freewa sector: #healthcare

Startaparat launched a campaign for the first app mapping the world’s drinkable water sources

B&Ž agency in Vienna

A team of Croatian design, marketing and sales specialists gathered around the startup Freewa, have created tools people can use to reach free drinkable water sources and contribute to plastic waste reduction and nature preservation.

Freewa consists of a mobile app for mapping the world’s drinkable water sources and an eco (glass) bottle with a felt bag made of recycled PET bottles that can be recycled again.

Startaparat (brand of Bruketa&Žinić OM an Netural – Viennese agency specialised in startup communication) is in charge of Freewa Indiegogo campaign, social media management and direct mailing in three languages, print and display advertising and PR.


Anyone can help the project develop through an Indiegogo campaign launched on the 29th of May. Besides, everyone’s invited to report drinkable water sources they know of since the goal is to map as many of them around the globe.


Freewa / Marko Rašić, Vedrana Vrabec, Goran Ladišić i Mihaela Ivanec

Startaparat / Helena Rosandić (Account Director), Tanja Škorić (Creative and Art Director), Sandra Bakula (PR Manager), Ivona Haban (Social Media Manager)

Bruketa&Žinić OM / Jelena Mihelčić (Press Relations for Croatia)


digital communication

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