29 Jun 2015.

Buyers are human too

Damjan Geber speaker at the 12th Progressive conference


Research shows that consumers don’t necessarily search for new products, but react very positivelly to new shopping experiences. With this premise in mind, the 12th Progressive Conference was held in Zagreb on the 12th of June and Brigada’s Creative Director Damjan Geber was one of the speakers.


Under the title «Buyers are human too» and together with Boris Šurija, Geber presented his method for retail space analysis, how it effects consumer behavior and how you can positively influence the purchase decision with a high quality spatial organization.


Some of the other conference speakers included Slaven Romac, Atlantic Group’s General Manager for Strategic distribution area of Croatia; Damir Zec from IBM; Kristian Anić-Kaliger from Nielsen and others. The focous of this year’s conference were innovations, design, creativity, research and development, trends and new concepts and product. The conference was organized by Progressive, the longest-running retail magazine in Croatia.

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