Copy: We have been reaching out to you for 17 years

United Aid for Azerbaijan was founded in 1998 with a mission to ‘aid long-term development of life in Azerbaijan, with particular focus on children, health and education’. Though registered in the UK, UAFA operates as a local NGO, embedding best practices in child development, education and child welfare in a framework of advocacy, civil society development and reform.

Copy: We have been adding salt to your soup for 17 years. /  to add salt in the soup = to help

UAFA has been successfully implementing projects in Azerbaijan since 1998.

Artgroup Bruketa&Zinic OM Baku was asked to help create billboards communicating its 17th anniversary and raising awareness of UAFA’s presence and timeline of activities found on its website.

The agency came up with fun and warm headlines for billboards, both widely understood local phrases combined with photos of Quba’s children and Bozbash, tasty national soup.

Artgroup Bruketa&Zinic OM Baku / Kitica Kekić (Creative Director, Photographer), Roberta Kranjec (Director), Ulviyya Mutallimova, Ilham Akbarli (Copywriters), Saleh Mehdiyev (Account Manager), Shamil Shafiyev (Designer)