Artgroup Bruketa&Žinić OM Baku has organized a lecture by Bruketa and Žinić in YARAT Contemporary Art Space in Baku. YARAT is a non-profit organization dedicated to nurturing and understanding contemporary art in Azerbaijan, a platform for local artists, the leading art institution in the country. YARAT and the Agency in Baku were founded the same year and have been collaborating since.
The lecture was held on March 12th and was one of the most attended lectures in YARAT with artists from various fields in the audience – visual artists, photographers, designers, as well as colleagues from other advertising agencies and others interested in the field of marketing communications.
Bruketa and Žinić presented some of the agency’s projects, talked about the creative process, inspiration, changes made by the digital era. The central idea behind the lecture was how a good idea spreads fast in the digital world and it’s not necessary to have big budgets.
Since its founding, Artgroup Bruketa&Žinić OM Baku has been active in education. With this lecture they wanted to encourage and inspire young people in Azerbaijan, and by using the example of an agency from a small Country, Croatia, demonstrate how quality work and good ideas one can lead to international recognition.
“There are many talented creative people in Azerbaijan whose time is yet to come, I hope this lecture encouraged them to be persistent in their careers.”, said Helena Rosandić, Artgroup Bruketa&Žinić OM Baku managing director.