23 Mar 2015.

Lecture by Bruketa and Žinić in the leading Azerbaijani art institution

YARAT “Artist Talks”


Artgroup Bruketa&Žinić OM Baku has organized a lecture by Bruketa and Žinić in YARAT Contemporary Art Space in Baku. YARAT is a non-profit organization dedicated to nurturing and understanding contemporary art in Azerbaijan, a platform for local artists, the leading art institution in the country. YARAT and the Agency in Baku were founded the same year and have been collaborating since.

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The lecture was held on March 12th and was one of the most attended lectures in YARAT with artists from various fields in the audience – visual artists, photographers, designers, as well as colleagues from other advertising agencies and others interested in the field of marketing communications.

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Bruketa and Žinić presented some of the agency’s projects, talked about the creative process, inspiration, changes made by the digital era. The central idea behind the lecture was how a good idea spreads fast in the digital world and it’s not necessary to have big budgets.

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Since its founding, Artgroup Bruketa&Žinić OM Baku has been active in education. With this lecture they wanted to encourage and inspire young people in Azerbaijan, and by using the example of an agency from a small Country, Croatia, demonstrate how quality work and good ideas one can lead to international recognition.

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“There are many talented creative people in Azerbaijan whose time is yet to come, I hope this lecture encouraged them to be persistent in their careers.”, said Helena Rosandić, Artgroup Bruketa&Žinić OM Baku managing director.

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