Hrv
22 Jul 2014.

Regional media on Cresta finalists

B&Ž campaign for UNICEF shortlisted

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All relevant regional media covering the advertising business have featured the news about Cresta finalists a few days ago. Cresta has been awarding creative excellence in market communication for the past 22 years. Put yourself in their shoes, the work by Bruketa&Žinić OM for UNICEF has also been shortlisted.

The Cresta International Advertising Awards have been founded in 1993 with the name Cresta as short for Creative Standards. As this name suggests, the aim of the awards is to give recognition to the absolute standard of creative excellence as opposed to the selection of “winners” across a long, and often artificial, list of categories. The only criteria of judgment is the originality of the creative idea and the quality of its execution.

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