This year, for the first time Marketing Kingdom Baku had a Student Edition as a part of their CSR program. On 8th and 9th of April, five speakers held lectures to about a hundred students at the Azerbaijan Diplomatic Academy. Based on their feedback and Q&A, the event was very successful.
On day one Helena Rosandić, director of Artgroup Bruketa&Zinic OM Baku, talked about choosing brand ambassadors in advertising, and the experiences on working with Hollywood stars. The lecture was based on agency’s case studies: Kevin Costner for Turkish Airlines, and Milla Jovovich for Milla Dairy Company.
The topic of the first day was Power of Advertising and PR in brand building, and Kosta Petrov and Lavinia Iosub from the PWorld talked about the PR part.
The second day’s topic was Building and maintaining a strong global reputation. Mary Jo Jacobi and Patrick Jephson shared their success stories on working for US Presidents, Princess Diana, BP, HSBC, and Lehman Brothers.