Marking the 100 years anniversary of Gradska štedionica (City Savings Bank) the campaign started off with the presentation of the most significant projects which made a difference and which were supported by the Zagrebačka Banka (UniCredit Group) during the past 100 years.
The TV ad features a well known song by a famous Croatian singer-songwriter Arsen Dedić All the Things You Know About Me.
See how the campaign continues here.
Zagrebačka banka / Aleksandra Cvetković, Marina Dijaković, Sandra Cvetko, Iva Barbarić, Helena Madirazza, Igor Kosović
Bruketa&Žinić OM / Dragan Lakićević, Davor Bruketa, Siniša Waldinger, Nikola Žinić (Creative Directors), Roberta Kranjec (Account Director), Valentina Bugarin (Account Executive), Ivan Čepelak, Lana Mujičić (Copywriters), Radovan Radičević (DTP)
Martina Marinić (Art Director, Designer)
Saša Krivak (DTP)
Pakt media (TV production)
Gregor Vesel (Director)