Baku Stock Exchange is a closed joint-stock company established in 2000, aiming to create an organized stock market in the country. Wanting to invite Azerbaijani companies to become listed on the BSE, it asked Artgroup Bruketa&Zinic OM Baku to create a brochure that explains the listing process. The biggest task for the agency was to present the quite difficult 10-step listing process as something simple.
The agency created listing brochures – it chose black color that symbolizes success, power, authority and elegance, and combined it with the other BSE corporate color – red. Inside, instead of lengthy paragraphs of dry text, the agency illustrated the entire listing process and added silver text and UV varnish details.
The result: a simple, modern, easy-to-read brochure that attracts company owners to raise their capital in modern Azerbaijan.
Artgroup Bruketa&Žinić OM Baku / Kitica Kekić (Creative Director), Helena Rosandić (Director), Saleh Mehdiyev (Account Manager)
Vlado Perić (Art Director, Illustrator)