Artgroup Bruketa&Zinic OM Baku was asked to design and produce a corporate brochure for one of the biggest Azerbaijani holdings. AZ Group of Companies consists of 10 different companies, from dairy and fish, through packaging, MDF profiles to duty free shops. The biggest challenge the agency faced was unifying them into one single medium that would reflect the Group’s image: state-of-the-art production and ecological approach.
The solution: the brochure is of the clean white color associated with purity, light, safety, protection and perfection. White affects the mind and body promoting mental clarity, feeling of beginnings, also encouraging purification of thoughts and actions. Woven on the outside, with elegant emboss on its cover, companies’ names printed in silver foil inside, colorful photos and refined typography with gray details, the brochure reflects the Group’s modern and sophisticated way of doing business. The brochure won Best Print award at the Golden Crown Awards 2014.
Artgroup Bruketa&Žinić OM Baku / Kitica Kekić (Creative Director), Helena Rosandić (Director)
Jurana Puljić, Vlado Perić (Art Directors)