The Galaxy S5 launch campaign is divided into 2 phases: the preorder phase, and the sales phase. In the preorder phase, the agency organized the press conference to communicate its main message: Nobody wants to be the second.
There was also a series of BTL events: the agency produced 5 stands that communicated Galaxy S5’s main advantages: Fun, Fit, Style, Life, and Speed.
The agency also organized a prize-winning game: visitors who visit all five stands and post their selfies onto SamsungAzerbaijan’s Facebook page get a chance to win the phone.
The agency also engaged two brand ambassadors: Orkhan Aslanov, Azerbaijan’s most popular photographer, and this year’s Azerbaijani Eurosong contestant Dilara Kazimova. Both are enjoying and discovering their new Galaxy S5’s and posting on social media.
Artgroup Bruketa&Žinić OM Baku / Kitica Kekić (Creative Director), Helena Rosandić (Director), Esra Ertuncay (Art Director), Sona Melikova (Copywriter), Vugar Salamli (Account Manager)
Purple (Production)