GRAIA: the voice of many, shaped for each individual experience
Brand Strategy and Visual Identity of the GRAIA Platform
Veladrion is a new touristic resort situated in the Bay of Žrnovnica beneath the mountain Velebit. The resort is a perfect place for a short vacation aimed primarily at business people and groups. Brandoctor‘s task was to create a unique brand story and to develop a name that would be easy to pronounce for Croatian and foreign visitors.
The brand positioning unites the natural diversities that meet in the bay – the mountain Velebit, the river Gacka and the Adriatic Sea. The name Veladrion is the coinage of the words Velebit and Adriatic representing the unity of the mountain and the sea.
Bruketa&Žinić OM developed the visual identity for the brand, while the agency Brlog created the brand’s web page.
Brandoctor / Anja Bauer Minkara (Senior Brand Consultant, Naming Consultant), Petra Despot (Brand Consultant), Jelena Mezga (Brand Implementor)
Bruketa&Žinić OM / Miran Tomičić (Creative Directors), Davor Rukovanjski (Art Director), Martina Ivkić, Svjetlana Vukić (Senior Account Executives), Damir Mazinjanin (Designer), Ivan Čepelak (Senior Copywriter), Vanja Činić (Copywriter), Vesna Đurašin (Production Manager), Marko Ostrež, Radovan Radičević (DTP)
Brlog / Tin Kadoić (Creative Director, Designer), Mario Lončarić (Lead Developer, Project Management), Bruno Babić (Frontend Developer), Mario Kralj (Frontend Developer)
