20 May 2013.

Effie Grand Prix

Grand Prix, Gold and two Silver Effie awards, two IdeaX awards and two Mixx awards


Grand Prix, Gold and two Silver Effie awards, two IdeaX awards and two Mixx awards

Bruketa&Žinić OM agency has won the Effie Grand Prix for the most effective advertising campaign in Croatia in the past two years, at the Days of Communication festival in Rovinj on May 18th. The Effie Jury awarding the success of creative ideas on the market has given top scores to the Gregor launch campaign for Tele2, created by Bruketa&Žinić OM in cooperation with Mediapolis, Grayling, Inventa and Organizacija Zagreb agency.

The same campaign won Gold Effie, while Revolution, a campaign created for Tele2 as well, won Silver Effie. Dorina Čoksa campaign for Kraš has also won Silver Effie. Bruketa&Žinić OM is currently the second most effective independent advertising agency globally according to the Effie Index, and their campaigns have won overall 16 Effie awards for advertising effectiveness until now.


The day before, the Days of Communication hosted the IdeaX award show for the most creative advertising ideas, where Bruketa&Žinić OM won in two categories. Web banner A click for beauty for Bagatin Polyclinic was pronounced the best in the Fashion/Health/Beauty category and the city light poster To go or not to go for Exit Theatre in the Tourism/Culture/Free Time category.

The following projects made it to the finals: No color can resist it for Chromos colors and varnishes, Brokula&Ž, Zavod VOZIM – Toycar, Mammogram sees more than the eyes do for Sve za nju Association, Put yourself in their shoes for UNICEF, Anyone can be a superhero for Volunteer Center Zagreb, You never know what might happen for GRAWE Home Insurance and Your dreams are your signature for GRAWE insurance.

Digital agency Brlog, part of Bruketa&Žinić OM group, has also scored well at the Mixx awards ceremony for best digital campaigns. They have been awarded for GRAWE Home Insurance web banner for mobile phones and tablets and their music application sound.log by brlog has been pronounced the best for the innovative use of technology.

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