Azerbaijan’s Youth to Business Forum

Present in over 113 countries and having over 80,000 members, AIESEC is the world’s largest youth-run non-profit organization. On May 11 it organized a Youth to business forum in Azerbaijan’s Diplomatic Academy, a unique platform which connects the youth with the business world. The event covered three different topics: Innovation, Entrepreneurship and Sustainable growth.

Bruketa&Zinic OM Baku participated as a partner together with Coca-Cola, P-World, and four local media agencies.

Kitica Kekic, the Creative Director of Bruketa&Zinic OM Baku held an Innovative advertising workshop to a class of around twenty students who got acquainted with Bruketa&Zinic OM’s most innovative advertising campaigns, and brainstorming techniques used to find unique creative insights. At the end of the workshop, divided in groups they were to create their own product and advertising campaign for it.

Motivated by the agency’s portfolio and workshop, the students contacted the agency just two days after the forum to find out more about advertising links and sources, and possibly a career in advertising.