Water will show you the way: accept change as the natural flow of life
TTI campaign and Manage Life packaging design
Serbian National Lottery decided to launch a campaign in order to promote its sports prognosis TOTO. After they had already designed the visual identity and communication strategy for TOTO, Popular team has continued working on the campaign itself.
Using the recognizable slogan For experienced guys, they created both – TV and radio spot, print, billboard, and other various promotional materials to follow the campaign.
Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Vlatko Mladenović (Copywriter), Veljko Zajc, Miladin Miletić (Graphic Designers), Marija Diklić (Account Director), Sandra Topalović (Account Manager)
2011
