In the Fall of 2011, a new Greb Greb campaign has been launched, in accordance with the communication strategy Popular has agreed on with the client – Serbian National Lottery. A new platform consists of fingers as the key element of Greb Greb brand, easily translating its main characteristic – the easiest way to have fun, but awards as well.
A few TV commercials were made together with Emote production, as well as billboards and POS materials to present the new platform adequately.
In order to bring the idea closer to the public, and convey at least a part of the positive atmosphere that was in the air during the realization of the campaign, Popular has organized, with the help of Headline PR Agency, an exhibition of video materials and mock-ups used in the making of TV commercials. A kind of a competition was organized during the openning, enabling the visitors to participate actively and express their creativity.
Finally, a new Greb Greb site was launched, as well as both Facebook and Twitter profiles that viewers can use to inform themselves of all Greb Greb novelties.
Greb Greb fingers will continue their adventure in 2012…
Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Vlatko Mladenović (Copywriter), Marko Gole, Veljko Zajc (Graphic Designers), Marija Diklić (Account Director), Sandra Topalović (Account Manager)
Emote Production (TVC Production)
BURG Digital (Web Production)
Serbian National Lottery (Client)
2011