This year, once again, the traditional Adris group’s seasons greetings offer a message of optimism and hope in unsafe times.
This year’s TV commercial communicates how every challenge can be solved with persistency and creativity. The main character is faced with a problem symbolized by a seemingly insurmountable wall withstanding the usual (and sometimes unusual) ways of crossing over. In the end, the wall is surmounted with an unusual and brave change of perspective.
The message is: a solution sometimes appears only after one looks upon a problem from another angle, but this always takes boldness and imagination. These values – boldness, imagination, creativity, persistence and optimism – reflect the business philosophy o Adris group.
Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Ivan Čadež (Senior Copywriter), Ivanka Mabić (Account Director)
Komakino (produkcija)
