Clients of the agency Bruketa&Žinić OM, specifically the marketing teams of Karlovačka pivovara (Karlovac Brewery) and Raiffeisen Bank, have been awarded, within their international networks of Heineken and Raiffeisen Bank International (RBI), respectively, for the projects realised in cooperation with the Agency. Karlovačko Radler has been proclaimed the best innovation at the Heineken Brand Building Awards, whereas “The Singer” campaign has won the first place and received the Raiffeisen Bank International Retail Ad Award as the best marketing campaign in 2010.
Heineken Brand Building Awards were first introduced in 2010 with a view to recognizing and awarding commercial activities with significant contribution to brand strength. 120 commercial sector projects from more than a 100 Heineken operating countries all over the world entered the competition this year. The awards include 5 categories, and Karlovačko Radler has been proclaimed winner in the Innovation category. The award applies to the entire Karlovačko Radler product launching project, the communication strategy and the campaign from its preparations to the realization and the sales results. The Agency produced the campaign in March this year in cooperation with the Karlovac Brewery marketing team.
Raiffeisen Bank International (RBI) Retail Ad Award is organized each year at the Raiffeisen headquarters in Vienna, bringing together marketing department and PR representatives of all the banks with which Raiffeisen does business in the CEE region. RBI has been giving out this award for five years, and this year 12 countries were in the competition: Albania, Bosnia, Bulgaria, Hungary, Kosovo, Poland, Romania, Russia, Serbia, Slovakia, Ukraine and Croatia. The judging criteria are not only applied to the creative solutions but also to the campaign effectiveness. The award implies the campaign has achieved its goals that, in the case of The Singer, have been accomplished through the synergy of the Agency and the Raiffeisen marketing team from Croatia.