As part of the conference Web::Strategija (Web strategy) 12, we have been shortlisted for the Web:Strategija Gold Award in the category Best Web Marketing Campaign 2011, with our projects The Singer for Raiffeisen Bank, and the QR code postal stamp project for the Croatian Postal Service. Last year, we won this award for the Tele2 Smiley campaign, and our Account Director Ivanka Mabić held a lecture about the online segment of the Karlo campaign for Karlovačka pivovara (Karlovac Brewery).
Web::Strategija (Web Strategy) is a regional educational conference about the Internet, with topics such as web business, web marketing or web technology. The conference is held three times a year (to date at various venues in Zagreb). The specificity of holding this conference three times a year was explained by its organizers as necessary due to the dynamic of changes and themes that make up the Internet today. Since the fourth conference, the Golden Awards of Web::Strategija have been assigned in several categories, including the internet marketing category.
The Web::Strategija 12 conference will be held from 10-12 November 2011 at Zagreb’s Hypo Centre, under the title The Secrets of Marketing Agencies.