Social Media campaign – 15 years on record
Campaign for Rimac Automobili on the occasion of its 15th anniversary
Every Christmas gift deserves a happy owner. With this in mind we have created a self promotional web site that serves as a temporary shelter for unwanted Christmas gifts that can be used by the agency’s friends and business partners. Here they can exchange a Christmas gift they don’t like for the one they like better.
The name of the project is a pun: Sretan Božić means Merry Christmas in Croatian and BiŽ is the abbreviation of the agency’s name Bruketa&Žinić OM so Sretan Božić became Sretan BiŽić or Merry BiZic in English. Every year almost all the presents have found their happy owner, and the project has generated a lot of PR for the agency.
The project was active since December 2006 until January 2010. It has changed a bit each year.
A video invitation from 2009:
Bruketa&Žinić OM / Moe Minkara (Creative Director), Sandra Bolfek (Art Director, Designer), Ivan Čepelak (Copywriter), Ana Šutić (Account Executive), Sanja Tica Primorac (Assistant), Jelena Mihelčić (PR Manager)
Zviz (production), Brlog (production)
2007-2009
