At the end of March in Serbia, the campaign of UniCredit Bank to promote Cash Loan with insurance – Recipe for Cash, was launched.

The agency’s main idea and the slogan was: If you fell into the sauce. In Serbia, this expression is used if you are in trouble and need help. So they showed what it looks like when someone actually falls into the sauce.


The hero of the TV ad is a Serbian actor Nebojša Ilić who embarks on a journey through the streets of Belgrade, searching for a solution to his problem. Through his gestures and reactions of the passersby, the agency tried to represent the journey in a charming and appealing manner, at the same time passing the message clearly – if you have a problem, UniCredit Bank is there to support you.

Besides the TV ad, the campaign includes other channels of communication as well: radio, outdoor, POSM, print and web.


Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Nevena Vasiljević (Account Manager), Miladin Miletić (Art Director), Djordje Ilić (Copywriter), Milan Maletic (DTP)

Media Plus (TVC Production)

Miša Terzić (Director)

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