Aktiv-ol

10.01.2012. |  published by Artgroup Bruketa&Zinic OM Baku, client: Azertelekom
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Azertelekom has released a new brand onto the market, an internet provider with the fastest internet and the first to use FTTB technology. The agency Bruketa&Žinić OM Baku was entrusted with the task of building onto the initial name of Aktiv, developing the brand’s visual identity and establishing the basic communication.

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The solution was reached based on insight: with the Azerbaijani brand Aktiv-ol, internet life becomes more active. With its fast internet speeds, Aktiv-ol internet stimulates its users to get more things done in a day, to be both faster and better. The name was thus adapted to Aktiv-ol, which in Azerbaijani means “be active”.

Work on this brand is ongoing.

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Azertelekom (Thomas Schidek – FTTB Project Director)

Bruketa&Žinić OM Baku / Ivan Tanić (strategic planner), Helena Rosandić (Director), Marko Matijašević (copywriter)

Manasteriotti∞Marić (Art Directors, Designers)

Nivas (web)

2011

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