Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Fri, 26 Jun 2020 14:27:51 +0000 en hourly 1 https://wordpress.org/?v=4.7.18 Davor Bruketa chairs the jury of Latvian Festival of Creativity http://bruketa-zinic.com/2020/05/29/davor-bruketa-chairs-the-jury-of-latvian-festival-of-creativity/ http://bruketa-zinic.com/2020/05/29/davor-bruketa-chairs-the-jury-of-latvian-festival-of-creativity/#respond Fri, 29 May 2020 10:02:12 +0000 http://bruketa-zinic.com/?p=36618/

A few days ago the Latvian Art Directors Club National Creative Excellence Festival Adwards was held. Creative Director of Zagreb Agency Bruketa&Žinić&Grey, Davor Bruketa, chaired the jury for the category Print Art and Design Craft. This was not the first time for Davor Bruketa to jury an international competition as to date he has been on a jury judging for Red Dot, D&AD London, Art Directors Club New York, The One Show, New York Festivals, Graphis or Young Guns, but also the first SE European chair of the jury of London International Awards and a permanent jury member of New York Cresta Awards.

This year the competition was staged online, and the winners were judged by 21 members of the international jury over a special digital platform. The jury members first had a look at the projects individually, and then discussed them online via videoconference.

Besides Davor Bruketa, the jury included inter alia Adam Kerj, Chief Creative Director of Accenture Interactive Nordics from Stockholm, also sitting on a jury for Cannes Lions, D&AD, One Show and Webby. He chaired the jury for Integrated and Digital Communications and PR.

Marjorieth Sanmartin, Executive Creative Director at TBWA Germany, previously at Wieden + Kennedy, chaired the jury for TV and Radio. Alek Frydrych, Associate Creative Director of VMLY&R Warsaw, awarded at Cannes Lions Festival, who is considered as one of the most interesting copywriters in the country by the Polish media, chaired the jury for Branding and Branded Content, Events and Sponsorships, and Print and Outdoor.

“The awarded projects have shown that creativity is not dormant event in most unprecedented circumstances. Digital jurying has proved worthwhile, and like any other crisis this one turned out to not be only limiting but also inspiring, offering new opportunities for enhancement and development of future competitions,” said Annija Mežgaile, Managing Director of Lativan Art Directors Club, the competition organizer.

22 Golden Awards were presented in 32 categories, but instead of a commonly held award ceremony, the organizers caught the winners by surprise online, and their reactions are available on their Facebook page. For fourteen years in a row Adwards has been organized by Latvian Art Directors Club dedicated to education and raising market communication standards at the national level, in collaboration with its umbrella organization Art Directors Club of Europe.

 

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Nikola Žinić: We don’t just provide communication solutions for our advertisers’ briefs any more, we think more broadly http://bruketa-zinic.com/2020/05/13/nikola-zinic-we-dont-just-provide-communication-solutions-for-our-advertisers-briefs-any-more-we-think-more-broadly/ http://bruketa-zinic.com/2020/05/13/nikola-zinic-we-dont-just-provide-communication-solutions-for-our-advertisers-briefs-any-more-we-think-more-broadly/#respond Wed, 13 May 2020 15:16:35 +0000 http://bruketa-zinic.com/?p=36594/

Nikola Žinić has given an interview for Media marketing where he has talked about collaboration tools the agency uses increasingly while working with clients. He also talked about his role as a mentor during these kind of workshops. Read the interview here.

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Bruketa&Žinić&Grey Agency of the Year http://bruketa-zinic.com/2020/04/16/bruketazinicgrey-agency-of-the-year-3/ http://bruketa-zinic.com/2020/04/16/bruketazinicgrey-agency-of-the-year-3/#respond Thu, 16 Apr 2020 22:17:05 +0000 http://bruketa-zinic.com/?p=36492/

Bruketa&Žinić&Grey Agency won the Croatian Agency of the Year title during the IdejaX and MIXX Award Ceremony, held online on the Days of Communication FB page on 16 April.

The award-winning projects not only concern the realm of ads, but also include new products and services created in collaboration between the advertisers and the agency.

IdejaX awarded Grand Prix to the Untouched by Light project, the first sparkling wine produced, sold and tasted in pitch darkness. The project was devised jointly by Bruketa&Žinić&Grey Agency and Radgonske gorice Winery to help the winery position itself in the global markets, reaping preorders and media coverage all over the world.

A1 Lapssus was pronounced The best telecom project. It is a new, globally first service using the cell phone unlocking function as an opportunity to learn Croatian spelling and orthography. By favoring storydoing in place of storytelling, this project brings the brand promise closer to its users. A1 Lappsus also garnered IdejaX Digital Craft and MIXX Best Mobile App and Best Tech & Innovation Awards.

The project Drinkers Pay Their Way was pronounced the best social campaign, produced jointly by Bruketa&Žinić&Grey Agency and the Croatian Institute of Public Health to raise public awareness of the youth drinking disorder and to prompt amendments to the corresponding legislative framework. Rather than be run like a traditional campaign, this project hacked the popular Croatia’s Got Talent Show (Supertalent Nove TV in Croatian).

The project marking the 60th Vegeta spice anniversary won the MIXX Award. The system of graphical elements created by Bruketa&Žinić&Grey Agency in unison with Podravka, Enterwell and iZone Agencies enabled users to design their own Vegeta label, leading to as many as 32,000 new labels on store shelves.

The Addiko Bank Virtual Branch Office, designed by Bruketa&Žinić&Grey Agency teamed up with Addiko Bank, 360provideo.hr and Comtrade, was the MIXX Awards Finalist. It is the next digital bank generation which allows the entire process from account opening to cash borrowing to run online without any physical contact with the bank.

The identity of the Grand Park Hotela Rovinj was the IdejaX finalist, one of the most ambitious hotel projects in Croatia. It took two years for Bruketa&Žinić&Grey Agency along with Maistra Hospitality Group to develop this project, which is based on physical interaction between the guest and the destination. Every application in this hotel is a meticulous work designed to complete the overall customer experience.

Agencies will become boot camps for creativity to be used for the creation of original products and services, and not only for advertising. Agencies offer a great potential for the economy”, Davor Bruketa said.  

The award-winning projects herald the future of this industry, because they dealt with business-related challenges, and not only with communication issues of our clients, making us abandon the beaten paths of our industry”, Nikola Žinić underscored.

 

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International Media on “Stay In Your Crate” Ad http://bruketa-zinic.com/2020/04/06/international-media-on-stay-in-your-crate-ad/ http://bruketa-zinic.com/2020/04/06/international-media-on-stay-in-your-crate-ad/#respond Mon, 06 Apr 2020 10:44:57 +0000 http://bruketa-zinic.com/?p=36472/

The Stay In Your Crate Ad for Karlovačko beer brand, made by the agency with Heineken Hrvatska to communicate physical contact reduction to fight COVID-19, has been featured in the international trade media.

“Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience”, says David Burn of AdPulp in an article titled Put Your Hand Down, Suitor Man. The ad has also been featured in Ads of the World and other trade media.

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Karlovačko Beer: Stay In Your Crate http://bruketa-zinic.com/2020/04/02/karlovacko-beer-stay-in-your-crate/ http://bruketa-zinic.com/2020/04/02/karlovacko-beer-stay-in-your-crate/#respond Thu, 02 Apr 2020 11:51:59 +0000 http://bruketa-zinic.com/?p=36438/

Karlovačko beer has adapted its successful campaign Among Your Own to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate – among your own.

The Among Your Own platform was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.

 

HEINEKEN Hrvatska / Filip Rabuzin (Marketing Director), Nina Gračanin Frković (Brand Manager), Ivan Jonjić (Junior Brand Manager)

Bruketa&Žinić&Grey / Siniša Waldinger and Ivo Payer (Creative Directors), Valentina Bugarin (Account Director), Iva Bolta (Head of Digital Strategy and Creative), Ivana Momčilović (Art Director), Vanja Činić (Senior Copywriter), Ana Krstić (Account Executive), Elia Vucelić (Digital Marketing Specialist), Matej Vučković (Designer), Rebeka Gašpar Curman (Junior Digital Media Performance Specialist)

Bunker / Kras Gancev (Producer)

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The first passenger-train turned event restaurant in Croatia – a journey through 60-year-long Vegeta history http://bruketa-zinic.com/2020/02/27/the-first-passenger-train-turned-event-restaurant-in-croatia-a-journey-through-60-year-long-vegeta-history/ http://bruketa-zinic.com/2020/02/27/the-first-passenger-train-turned-event-restaurant-in-croatia-a-journey-through-60-year-long-vegeta-history/#respond Thu, 27 Feb 2020 06:55:23 +0000 http://bruketa-zinic.com/?p=36347/

To mark the 60th Vegeta seasoning anniversary, Podravka, in cooperation with Bruketa&Žinić&Grey and Brigada, took its guests on a 60-Year-Long Journey. It was a one-of-a-kind train trip from Zagreb to Koprivnica and back, staging all historical phases of development of this iconic Croatian product.

The invitees first set out on a train trip from Zagreb to Koprivnica to revisit 1959, when the Vegeta seasoning was created. In Koprivnica, they attended a performance about the Vegeta seasoning inventor, Zlata Bartl, put on at the old Vegeta production plant. On their return trip to Zagreb, the passengers travelled through a party-time-machine back to 2019, in the carriages staging one of the six Vegeta decades.

This was the first time in Croatia to have passenger-train carriages turned fully into an event restaurant.

 

CREDITS:

Podravka / Marinka Akrap (Corporate Marketing and Communications Director), Maja Vresk Bodalec (Market Communication Director), Sanja Garaj Miloš (Culinary Department Marketing Director), Lana Miletić (Corporate Marketing and Communications Specialist), Emilija Sačer (Head of Production and Creativity)

Bruketa&Žinić&Grey / Davor Bruketa, Siniša Waldinger, Zrinka Horvat Goodman (Creative Directors), Vesna Đurašin (Head of Production), Maša Ivanov (Client Service Director), Tomislav Zeljko (Event Manager), Ivor Marok (Event Executive i HoReCa Specialist), Vedran Firkelj (Head of Digital Production), Radovan Radičević (Head of DTP/Pre-press), Ante Kantor (Account Executive), Danko Đurašin (DTP Operator)

Andrea Knapić (Art Director)
Dario Oxenhaim (Event Assistant)
Jelena Babić (Account Manager)

Brigada / Kristina Wolf (Creative Director), Marija Lukić (Project Manager), Mia Petričević (Architect and Designer), Damjan Geber (Creative Director)

Photo and video: Imhotep

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BŽG’s Creative Director Zrinka Horvat Goodman part of NYF Advertising Awards Grand Jury http://bruketa-zinic.com/2020/02/14/bzgs-creative-director-zrinka-horvat-goodman-part-of-nyf-advertising-awards-grand-jury/ http://bruketa-zinic.com/2020/02/14/bzgs-creative-director-zrinka-horvat-goodman-part-of-nyf-advertising-awards-grand-jury/#respond Fri, 14 Feb 2020 09:30:52 +0000 http://bruketa-zinic.com/?p=36330/

Zrinka Horvat Goodman, Bruketa&Žinić&Grey’s Creative Director, will be judging this year’s edition of the New York Festivals Advertising Awards as a member of the Grand Jury.

New York Festivals Advertising Awards, part of New York Festivals, is one of the most important advertising competitions in the world evaluating work from almost 80 countries in numerous categories, from integrated marketing campaigns, their effectiveness, digital and online communications to audio/radio, design, film, film craft and others.

New York Festivals were founded in 1957 and gather some of the most important names in the word of creative industries, advertising agencies and advertising. Besides the Grand Jury, the work will be evaluated in the Executive, Film and Production juries by renowned experts such as Tricia Lentini Himota, Executive Producer from Droga5 and President of the Film Craft Jury.

The winners in 22 categories will be announced on April 1-2 in New York.

 

Photo: Domagoj Kunić

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Drinkers Pay Their Way http://bruketa-zinic.com/2020/01/29/drinkers-pay-their-way/ http://bruketa-zinic.com/2020/01/29/drinkers-pay-their-way/#respond Wed, 29 Jan 2020 19:52:24 +0000 http://bruketa-zinic.com/?p=36520/

The alarming statistics suggests that Croatia is one of the countries with the highest youth drinking rates in Europe. Reportedly, 6.7% 13-year-old boys and 3.7% 13-year-old girls in Croatia said they had been drunk two or more times in their lives. How to raise awareness amongst teenagers and their parents of the damaging ramifications underage drinking will lead to?

Bruketa&Žinić&Grey Agency has hacked the Supertalent Nove TV (Croatia’s Got Talent Show), the most popular TV show in Croatia among the target audience and devised a concept to send a strong message.

The Agency enlisted the cooperation of a talented high-school band Bonar. The band was one of the contestants on the Croatia’s Got Talent Show that qualified for the final. Everybody believed their song in the final would be the popular Opijum song by Magazin, a Croatian pop band.

To the surprise of the jury and the audience, they did sing the song but with new lyrics showing the dreadful effects of teenage alcohol consumption. At the end of their act, they strung a banner across the stage that read “Drinkers pay their way” and explained the underlying message of their song, without revealing it all yet.

Only after the media’s extensive coverage of their performance did the Croatian Institute of Public Health announce the Bonar band as the ambassador of their campaign, sharing the devastating current statistics about alcohol use disorder in adolescents in Croatia.

The Bonar Band’s message did not go unnoticed as they were the talk of the traditional as well as the social media.

 

Bruketa&Žinić&Grey / Vanja Činić (Senior Copywriter), Nikola Žinić (Creative Director), Valentina Bugarin (Account Director), Matej Vučković (Designer)

Croatian Institute of Public Health (Hrvatski zavod za javno zdravstvo) / Ivana Pavić Šimetin, MD, PhD (Deputy Director)

 

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Why use your smartphone when you have a Polaroid instant camera http://bruketa-zinic.com/2020/01/14/why-use-your-smartphone-when-you-have-a-polaroid-instant-camera/ http://bruketa-zinic.com/2020/01/14/why-use-your-smartphone-when-you-have-a-polaroid-instant-camera/#respond Tue, 14 Jan 2020 11:22:36 +0000 http://bruketa-zinic.com/?p=36282/

The Grand Park Hotel Rovinj is the best luxury hotel in Croatia and the largest individual tourist investment by Adris Grupa. The hotel was architecturally designed by 3LHD, its interior design was made by Piero Lissoni (Lissoni Associati), whereas Bruketa&Žinić&Grey Agency was tasked with its visual identity.

The specificity of this hotel is its one-of-a-kind view over the town visible from virtually any room. The hotel opens up to and blends in with its surrounding beckoning visitors to immerse themselves in and enjoy the surroundings to the fullest. The team from Bruketa&Žinić&Grey Agency, spurred by this idea, created the visual identity of the hotel relying on the interaction between the guest and the town.

The key point of the concept is a travelogue every guest receives together with an instant Polaroid camera as an incentive to make a record of their experiences of Rovinj, because in today’s digital world, a physical memory has been reinstated and has become somewhat exclusive. The identity assumes the role of a catalyst, telling stories about Rovinj, and inspiring guests to introspect and keep a log of their own stories and experiences.

The menu of Cap Aureo, the main signature restaurant, follows suit. It is designed as a small voluminous book with a noticeably wide band-like page divider. Its pages are half-empty and replaceable, allowing guests to fill them out and sketch their impressions.

The approach, inviting guests to engage and share their own impressions about the destination, is here applied for the first time with illustrators whose works constitute the hotel’s visual identity. While working on the project, all illustrators spent some time in Rovinj to create their experiences of the town.

Together with Piero Lissoni’s Studio and 3LHD, Bruketa&Žinić&Grey Agency invited renowned Croatian authors Hana Tintor, Klara Rusan, Danijel Srdarev and Marko Tadić to cooperate on this project. Their illustrations are on the walls of hotel rooms, and the reproductions can be spotted on many other hotel promotional items. As a result, the hotel’s identity is integrated into the identity of Rovinj, in a similar way in which the hotel is integrated into the landscape of Rovinj.

In keeping with the underlying architectural idea of the hotel, the overall branding of the hotel is discreet and discernible only as needed, e.g. at the main entrance. Instead, the communication is carried out by the verbal identity built from local stories and legends also used as the inspiration for naming some segments of the hotel: Viva Eufemia, Laurel&Berry, Cap Aurea, Cissa, Bitinada, Primi Terreni.

Every name of the bar, restaurant and part of the interior hides a story the main actors of which are travellers, seafarers, saints, factory workers or fictional characters, associated with the town. The stories or their fragments can be found at different places in the hotel, in its rooms and travelogue, on the first pages of the restaurant menu and wine list, as well as the glass signage.

There are many glass walls in the hotel unveiling a plethora of views of Rovinj. In place of applying graphics and the logotype as warning signs on glass surfaces, this hotel features verbal and audio associations discreetly merged with the frame offering the view over the town.

Befitting the interactive aspect, the preference was given to physical, tactile experiences i.e. textures generated by 3D, foil printing, embossing and similar techniques. In effect, there are no colors in printing apart from the colors of materials, the shades of brown, grey and blue, matching the colors of the interior i.e. the surrounding the hotel is nested in.

The materials used include wood, visible as wooden cylinders or menu spines in hotel bars. Besides wood, there are leather and textured fabrics of outstanding tactile qualities, used for menu and booklet binding. The paper has strong haptic properties as well, and some paper is even watertight.

The logotype is typographic, and equally to signage, uses the Replica typeface of the Swiss Studio Lineto. It is characterized by beautiful structure with finely engraved details. The narrative segment uses the serif-type Amalia typeface designed by Nikola Đurek evocative of a literary text.

The Grand Hotel Park Rovinj was included by Wallpaper* Magazine in the global shortlist of best urban hotels in 2019.

CREDITS:

Maistra / David Flam (Marketing Director), Peter Lösch (Director, Maistra Collection Hotels), Andrej Ružić (Executive Assistant Manager), Tihomir Nikolaš (Development Director GPHR), Marin Šimunović (Director Hotel Adriatic), Luka Sinković (Graphic Design Associate), Romana Podić (Executive Housekeeper), Vlatka Folo (Collection Brand Marketing Specialist), Lovorka Struna (Hotel Lone & Hotel Monte Mulini Director), Jeffrey James Vella (Culinary Director), Gregory Ugrin (Wellness Project Consultant)

Bruketa&Žinić&Grey / Mirna Ptiček (Art Director), Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Zrinka Požar (Account Manager), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP/Pre-press), Eman Ahel (Designer), Dora Kasun (Designer), Siniša Waldinger (Creative Director), Dragan Lakičević (Copywriter), Nebojša Cvetković (Art Director), Sanja Gumhalter (Account Manager), Ante Kantor (Account Executive), Danko Đurašin, Željka Tročak (DTP Operators)

Collaborators: Mia Marić (Art Director), Predrag Marković, Krunoslav Franetić, Leopoldina Jovanovski (Designers)

Illustrators: Hana Tintor, Danijel Srdarev, Klara Rusan, Marko Tadić

Printing: Cerovski Print Boutique, Grafing, Fini print

Photographer – visual identity: Domagoj Kunić

Photographer – architecture: Jure Živković

Architecture: 3LHD

Interior Design: Lissoni Architettura – Piero Lissoni

 

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What’s hidden behind the Design Village conference posters? http://bruketa-zinic.com/2019/12/16/whats-hidden-behind-the-design-village-conference-posters/ http://bruketa-zinic.com/2019/12/16/whats-hidden-behind-the-design-village-conference-posters/#respond Mon, 16 Dec 2019 15:08:32 +0000 http://bruketa-zinic.com/?p=36221/

Business requires collaboration ‒ this year’s Design Village Conference underlined focusing on the topic of Working Together. The conference was held in Ukraine, 11 through 13 October.

The underlying fact that a communication project virtually never involves just one person but always a bunch of people from different walks of life was a guiding principle behind the visual identity of this conference designed by Bruketa&Žinić&Grey Agency. It is represented as a black-and-white dotted screen forming a single whole.

Nevertheless, this visual identity cannot be fully seen at once but only when six seemingly unrelated posters are put together to create such single whole. Why don’t you take a look in the video :)

When looking at such poster, a vast majority of people would feel ill at ease and outside of their comfort zone. The authors claim this is the feeling we have when we step out of our own circles and enter collaboration with different experts such as scholars, artists, engineers, philosophers…

Davor Bruketa, Creative Director at the Bruketa&Žinić&Grey Agency also took part in this conference as a speaker, together with Rupert Breheny, VR Manager at Google and Luke Hayman, a partner at Pentagram, New York.

 

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Petra Adžić (Account Executive), Radovan Radičević (Head of DTP/Pre-press)

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