Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Wed, 14 Aug 2019 11:08:24 +0000 en hourly 1 https://wordpress.org/?v=4.7.13 The newly-opened Poster House in New York City features pieces by Bruketa&Žinić&Grey for Cromaris http://bruketa-zinic.com/2019/07/19/the-newly-opened-poster-house-in-new-york-city-features-bruketazinicgrey-pieces-for-cromaris/ http://bruketa-zinic.com/2019/07/19/the-newly-opened-poster-house-in-new-york-city-features-bruketazinicgrey-pieces-for-cromaris/#respond Fri, 19 Jul 2019 07:02:33 +0000 http://bruketa-zinic.com/?p=35780/

A new museum called Poster House, the first American museum devoted exclusively to posters, opened in New York City at the end of this June. The museum’s collection also features Well raised fish”, a work of Bruketa&Žinić&Grey team for Cromaris. The purpose of Cromaris’ posters is to send a message that Cromaris fish, due to exceptional attention paid to fish breeding in the clean Adriatic Sea, is truly “well raised fish”.

Poster House has a collection of about seven thousand historical posters from across the globe, and a growing number of new pieces stored in Manhattan’s Chelsea neighborhood in a space of ca. 15,000 m2. The collection includes the works by Milton Glaser, the creator of I ❤ NY logo, and Shephard Fairey, the designer behind Barack Obama’s Hope poster.

The posters will be pulled from the collection for thematic exhibitions to be held every few months. Julia Knight, the museum director, said for The New York Times that the museum is mandated to show non-Western and female-centered designs every single year.

The Poster House’s website indicates that the museum celebrates the ubiquitous poster medium showcasing its global history and craftsmanship of its design. For Vanity Fair, Ms. Knight said that posters are trying to persuade us, whether it’s to vote in a certain way, or to think of a product or idea in a certain way. “We don’t want to be an art museum. Even though there is clear artistry and beauty here, we still consider this design,” she said.

Poster House is the brainchild of Val Crosswhite, who developed this idea for several years collecting posters from the 19th century onwards. The poster collection explores mass communication and persuasion, the intersection of art and commerce, and control of the public domain.

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Theatre EXIT Summer Nights Vol.10 http://bruketa-zinic.com/2019/07/11/theatre-exit-summer-nights-vol-10/ http://bruketa-zinic.com/2019/07/11/theatre-exit-summer-nights-vol-10/#respond Thu, 11 Jul 2019 09:06:35 +0000 http://bruketa-zinic.com/?p=35768/

 

Program

Bruketa&Žinić&Grey / Tomislav Šestak (Art Director), Davor Bruketa (Creative Director), Valentina Bugarin (Account Director), Zrinka Požar (Account Manager), Vedran Firkelj (Head of Digital Production), Igor Bilić (Web Designer)

Alberto Hodžić (Collaborator)

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Good times for pharma advertising http://bruketa-zinic.com/2019/07/09/good-times-for-pharma-advertising/ http://bruketa-zinic.com/2019/07/09/good-times-for-pharma-advertising/#respond Tue, 09 Jul 2019 09:14:56 +0000 http://bruketa-zinic.com/?p=35756/

By Siniša Waldinger

We all know pharma ads are boring. This is mostly because regulations and overly-scientific approach kill creativity. Since creativity is proven to increase marketing effectiveness, how can pharma communication be more creative and thus effective?

1. Ask yourself the key question most brands ask themselves today – what are we here to do in cultural terms? What is the point of our business beyond making money?

Nature Represented

2. Tip into the popular culture whenever you can

Corazón Film

3. Be bold when expressing your role in society

SickKids

4. Use great design

Darbur Print Ad

Battle in the Bone

5. Use digital and social for a smart omnichannel approach

HealthyDay App

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Grey Moscow and Bruketa&Žinić&Grey developed a bag with Cardbeast that you can use for paying http://bruketa-zinic.com/2019/06/13/grey-moscow-and-bruketazinicgrey-developed-a-bag-with-cardbeast-that-you-can-use-for-paying/ http://bruketa-zinic.com/2019/06/13/grey-moscow-and-bruketazinicgrey-developed-a-bag-with-cardbeast-that-you-can-use-for-paying/#respond Thu, 13 Jun 2019 11:11:59 +0000 http://bruketa-zinic.com/?p=35634/

Cardbeast has recently launched a prototype called PayBag — a collection of technological bags, which can help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out. This project was developed for Cardbeast with Grey Moscow and their partners were Bruketa&Žinić&Grey and Mastercard.

Despite the growth of environmental awareness, changes towards conscious consumption in consumer behavior are very slow. For example, only 5% of shoppers intentionally choose reusable bags while 64,7% continue to buy disposable bags on daily basis. A research revealed that the main switching barrier is the contradiction between sustainability and convenience. In other words, the fact that sustainable consumer behavior sets limits on comfort, aesthetics, ease and quickness of the experience.

To promote conscious consumption, Cardbeast decided not to encourage people to change their behavior, but to make sustainable shopping more attractive as an experience. To achieve that, they launched the PayBag® prototype collection — an all-in-one solution which makes shopping more sustainable AND more enjoyable.

Paying with PayBag® is easier and faster than using cash and plastic cards. In contrast to disposable bags, it can be used for years and doesn’t pollute the environment after that. Unlike ordinary reusable shopping bags (which people actually forget to bring with them at 40% of shopping trips), it remains in your pocket all the time — because you can’t go shopping without everything you need to do it.

Brand designers have developed a convenient technological solution: when folded, the novelty easily fits into a pocket, and when needed unfolds into a full bag. All bags are made of 100% recycled plastic and are presented in four versions, corresponding to the four types of cards of the partner bank. PayBag® prototype launched in support of conscious consumption and to help people to say no to disposable bags – one of the most common types of plastic waste. Pre-orders are available here.

 

Cardbeast (Client)

Grey Moscow / Olga Tsoukanova (CEP), Luiz Risi (Executive Creative Director), Julia Andriyanova (Creative Director), Maxim Vyazigin, Breno Ribeiro (Art Director), Ivan Podolyan (Copywriter), Alexander Pakulichev (Motion Design Director), Andrey Kitsen (Head of Design), Maria Kartashova (Account Director), Nadia Vakhrusheva (Account Manager), Shilpa Sinha (Planning Director), Ilya Uturgauri (Producer)

Bruketa&Žinić&Grey / Ivanka Mabić Gagić (International Business Director), Davor Bruketa (Creative Director), Petra Adžić (Account Manager), Vesna Đurašin (Production Manager)
Mia Marić (Designer)

Mastercard, Brigada (Partners)
Adservice (Production)
Gregory Shelukhin (Photographer)
Ivan Malimenkov (DOP)
CG Company (Postproduction and Animation)

 

 

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A1 Lappsus in the international media http://bruketa-zinic.com/2019/06/06/a1-lappsus-in-the-international-media/ http://bruketa-zinic.com/2019/06/06/a1-lappsus-in-the-international-media/#respond Thu, 06 Jun 2019 09:58:48 +0000 http://bruketa-zinic.com/?p=35692/

Not long after the A1 Lappsus app launch, a project the agency took part in, the news has been shared by the media in different parts of the world. Among them were Ads of the World, AdForum, Branding.news, Japanese AdGang and Gunosy, Italian Brand News, Maleysian Marketing Magazine, Swedish Stendhals newsletter, AdHugger, Ads of Brands, Ad Stasher, Best ads on TV and Unsorted.

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Croatia Osiguranje and Bruketa&Žinić&Grey Win MIXX Award Europe for Digital Advertising http://bruketa-zinic.com/2019/06/05/croatia-osiguranje-and-bruketazinicgrey-win-mixx-award-europe-for-digital-advertising/ http://bruketa-zinic.com/2019/06/05/croatia-osiguranje-and-bruketazinicgrey-win-mixx-award-europe-for-digital-advertising/#respond Wed, 05 Jun 2019 06:53:38 +0000 http://bruketa-zinic.com/?p=35595/

On Tuesday, June 4, 2019, during the Interact Congress the MIXX Awards Europe were presented for best digital advertising projects in Europe. Croatia Osiguranje insurance company and Bruketa&Žinić&Grey won Silver Award in the category of Brand Advertising for the Tunnel Campaign.

It was conducted together with Adris, Brigada and Millenium Promocija and was the only award-winner from Croatia and the Adriatic region among the campaigns for brands such as Coca-Cola, Nestle, PepsiCo, Samsung, Unilever and Vodafone.

MIXX Awards Europe is probably the most important digital advertising competition in Europe organized by the IAB Europe, the leading European-level industry association, and this year the Awards Ceremony was held in Warsaw.

Anna Lubowska, Chair of the Jury, said: “Today marketers have a range of channels in which they can reach their target audiences. This brings with it challenges on deciding where to allocate advertising budgets. Celebrating the latest and greatest work, the MIXX Awards Europe highlight why digital is a necessary channel for all campaigns. The competition recognizes these campaigns and the teams behind them achieving excellence in digital marketing.”

To date the Tunnel project has won eleven awards, including the Effie Award for Marketing Effectiveness, MIXX Award and SoMoBorac Award for Digital Marketing, Red Dot Award for Spatial Communication and IIDA for best exhibition design won by Brigada and Grand PRix and Eventiada IPRA GWA Awards given to Millenium Promocija for Event Management.

To recollect, the Tunnel is an interactive and multi-media exhibition staged against the backdrop of the Grič Tunnel in Zagreb as a time travel through parallel histories of Croatia and Croatia Osiguranje insurance company. The exhibition was seen by more than a hundred thousand visitors. The citizens were able to provide their own contributions to the physical exhibition by posting personal histories via social media.

 

 

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A new brand of craft malt http://bruketa-zinic.com/2019/06/04/a-new-brand-of-craft-malt/ http://bruketa-zinic.com/2019/06/04/a-new-brand-of-craft-malt/#respond Tue, 04 Jun 2019 09:49:20 +0000 http://bruketa-zinic.com/?p=35618/

Slavonija Slad in collaboration with Bruketa&Žinić&Grey has launched a new brand for craft brewers – Badass Barley Malt. They are the only malt manufacturer in Croatia and are owned by the Belgian Boortmalt. Supported by a century long Belgian craft experience, Slavonija Slad manufactures premium quality malt as a regional market leader aiming to grow on foreign markets.

The agency’s assignment was to establish the brand strategy followed by the naming, visual identity, packaging, web shop and the brand launch event.

This brand turns to small craft manufacturers, explorers of perfect textures and flavors. The enjoy, love and believe in their beer as their personal heritage. Although made of strong individuals, this community believes in collaboration and shares the passion for brewing. They are entrepreneurial and tied to their home land.

This was the basis for the main brand characteristic, a local story with an attitude. Living of the land for centuries, fighting weather and systemic opportunities and inconveniences, the people of Slavonia have developed a unique mentality, hospitable and generous, sturdy and resilient. The people of Slavonia have a tough character. So does the Badass Barley Malt.

Badass team / Vlado Bićanić (GM Boortmalt CE), Mira Špehar (Quality, Logistic & Laboratory Manager), Ljubica Vukelić-Šajfar (Company Assistant & Sales), Alan Dempsey (Group Craft Manager), Krešo Marić (Promotion)

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Ivanka Mabić Gagić (International Business Director), Sonja Martinović Domitrović (Account Executive), Andrej Gagić (Copywriter), Ivan Tanić (Strategy Planning Director), Nebojša Cvetković (Art Director), Vesna Đurašin (Production Manager), Hrvoje Kraljević (UX Designer), Ivan Zebić (UX/UI Art Director), Tomislav Zeljko (Event Manager), Ivor Marok (Executive Event Manager and HoReCa Specialist)
Filip Latin and Miran Bašić (Designers), Boris Belak (Copywriter)

Zviz (Web Development)
Cerovski Print Boutique (Print)

 

 

 

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Davor Bruketa presides Luxemburg Design Awards jury http://bruketa-zinic.com/2019/05/22/davor-bruketa-presides-luxemburg-design-awards-jury/ http://bruketa-zinic.com/2019/05/22/davor-bruketa-presides-luxemburg-design-awards-jury/#respond Wed, 22 May 2019 08:58:58 +0000 http://bruketa-zinic.com/?p=35579/

The international competition Luxembourg Design Awards, organized by Design Luxembourg, will be held on June 12th 2019 in Neimënster Centre in Luxembourg. The best Design Communication work this year will be chosen, among others, by Davor Bruketa, Bruketa&Žinić&Grey Creative Director, who is also president of the jury.

He will be joined by a company of seven distinguished design professionals:

Ana Loporcaro Luxembourg’s design ambassador according to Design for Europe; Indrė Klimaitė (Berlin), graphic designer, explorer, teacher and founder of Illegal and KlimaiteKlimaite; Mike Kus (UK), designer specialized in branding, graphic and web design, illustration and photography; Olaf Recht (Luxembourg), product designer specialized in furniture, interior design and marketing strategies; Severin Filek (Austria), Head of Design Austria; Teresa Sdralevich (Belgium) freelance designer, illustrator and author of several picture books for children and grown-ups.

“When I was asked to organize and chose a Jury for the Design Awards 2019 by Design Luxembourg I had a few names on my mind. One of the first was Davor as I had seen his intervention at the International Strategy Slam in Vienna 2018 on YouTube. I was impressed by the Tunnel Project and by his inspiring, charismatic but mostly very clever but humble presentation. We are very happy to have him on board to get his input”, said Gilles Gardula, the organizer.

Bruketa is also a permanent member of the New York Cresta Awards Grand Jury, he was also a jury member of many other prestigious competitions such as Red Dot, D&AD London, Art Directors Club New York, New York Festivals, Graphis, Young Guns, Hiiibrand and he was the first jury president of the London International Awards coming from eastern Europe.

 

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Mobile app as champion of literacy http://bruketa-zinic.com/2019/04/25/mobile-app-as-champion-of-literacy/ http://bruketa-zinic.com/2019/04/25/mobile-app-as-champion-of-literacy/#respond Thu, 25 Apr 2019 14:39:46 +0000 http://bruketa-zinic.com/?p=35543/

A1 Lappsus teaches users how to avoid grammar errors in Croatian language when unlocking their mobile device, and rewards their knowledge with additional megabytes.

Owners of Android mobile devices view their phone screen on average even up to 150 times a day. At the same time, reducing the spelling and grammar errors in everyday life is a constant challenge.

That is why A1 Croatia launched the new mobile app A1 Lappsus to turn the habit of frequent checking of the phone into an opportunity to learn correct use of the Croatian language. The app was created in cooperation with Marko Alerić, an associate professor from the Department of Croatian Language and Literature at the Faculty of Philosophy in Zagreb.

“Spelling and grammar are best taught by constant exercises, and the mobile phone is something that is always with us and we often use it, so why not use it as a tool? We put the most common spelling and grammatical errors into the app, in order to give users a chance to practice on a daily basis,” said Marko Alerić.

At each third unlocking of the screen, the app gives a spelling question with two possible responses, and for each correct answer the user gets extra data traffic. Through rewards for correct answers, A1 users can gain up to 1 GB of data traffic per month.

The database of 500 grammatical and spelling questions within the app is constantly updated and refreshed, and though intended for the younger population, it can be useful to everyone. The app is available for all Android users and can be downloaded for free in the Google Play Store.

 

A1 Hrvatska / Lordan Kondić (Marketing Director), Marija Jakeljić (Brand and Marketing Communications Director), Vedran Hrgović (Campaign Coordinator), Mila Perović (Senior Specialist for Digital Media Planning and Communications), Gorana Blagus (Campaign Specialist), Ena Lukić (Digital User Experience Consultant), Jozo Petrović (Design and Development Specialist), Izabela Šerić (Senior Design and Development Specialist), Iva Babić (Senior Digital User Experience Consultant), Dubravka Srkulj (Digital Marketing and Social Media Specialist), Liliana Božić (Media Strategy Principal), Dubravka Štefanac Vinovrški (Corporate Communications Director), Darija Petrić (Senior Public Relations Specialist), Igor Duić (Public Relations Specialist)

Marko Alerić (Associate Professor, Department of Croatian Language and Literature at the Faculty of Philosophy in Zagreb)

Bruketa&Žinić&Grey / Đorđe Janković i Davor Bruketa (Creative Directors), Milica Katić (Account Director), Vanja Luetić (Senior Copywriter), Borjan Pavlek (Designer), Lorena Hrvoj (Account Executive), Ivan Zebić (UX/UI Director), Vjekoslav Azenić (UX/UI Designer), Dario Drmač (E-Commerce and Digital Transformation Specialist), Ivan Kovačević (Digital Director), Ivo Payer (Insight), Jelena Mihelčić (PR Manager)
Mario Radošević (Copywriter)

Web burza / Luka Maričić (Account Director), Ante Barić (Developer), Vanja Bertalan (Technology Manager)

Euroart 93 / Helena Perekovic (Account Director), Petra Miklos (Account Executive)

MediaCom / Ivančica Bulat-Poje (Account Director), Metod Bertoša (Planner), Domagoj Repić, (Programmatic Planner), Sanja Đekić (Digital Manager), Marko Matejčić (Head of Research)

Case Film / Žarko Veljković, Eduardo Maruri, Leonard Savage, Domagoj Kunić, Kristijan Kavurić (Brojka)

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Ten Awards at the National Marketing Communications Festival http://bruketa-zinic.com/2019/04/25/ten-awards-at-the-national-marketing-communications-festival/ http://bruketa-zinic.com/2019/04/25/ten-awards-at-the-national-marketing-communications-festival/#respond Thu, 25 Apr 2019 14:18:41 +0000 http://bruketa-zinic.com/?p=35539/

Five IdejaX Awards for Creativity, three Effie Awards for Marketing Effectiveness and two Young Lions Croatia Awards

IdejaX, Effie and Young Lions Croatia Awards were presented during the Days of Communication, the largest Croatian Marketing Communications Festival held in late March in Rovinj. The Bruketa&Žinić&Grey Agency won ten awards in total.

This year the festival that promotes the industry and creativity and rewards the most creative (IdejaX Award), the most effective (Effie Award) and the most promising (Young Lions) marketing projects gathered over 3000 people from the industry who had an opportunity to hear 15 international speakers.

The Effie Award is the most important award given for marketing activity and its resulting outcomes. This year the Bruketa&Žinić&Grey Agency won three Effie Awards: the Silver Effie Award for the Vipme telecommunication campaign Up For Grabs, the Bronze Effie Award for the New Form of Life project for the A1 national operator, and another Bronze Effie Award for the Keep Calm and Dream On activation for Franck, the largest Croatian coffee and tea company.

IdejaX is a national creative competition rewarding the most original ideas that are unique and push the boundaries, irrespective of the media type used for their launch into the market. In the overall agency ratings, the Bruketa&Žinić&Grey Agency came third at this competition, owing to its three Silver and two Bronze IdejaX Awards:

In the category of Alcoholic Drinks, two Karlovačko pivo (beer) brand campaigns for Heineken Croatia received IdejaX Awards: the Silver IdejaX Award for the Cherry Hit campaign and the Bronze IdejaX Award for the Korner campaign.

In the Craft/Design category, the Silver IdejaX Award was given to the Concrete Book for the Nikola project, the largest premium urban revitalisation project in the Adriatic.

In the Craft/Film category, the Silver IdejaX Award was presented to the video ad for the Dobro brand, a Croatian producer of dry-cured meat products made from the Slavonian pig, whereas in the Corporate Communications category the Bronze IdejaX Award was given to the project Tested for Challenges, the Annual Report of Adris Group, one of the leading companies in the Adriatic region.

Young Lions is the most popular competition for young professionals in the communications industry. This year the Croatian competitors designed solutions for Zero Waste Europe. The young agency forces Mario Radošević and Borjan Pavlek came second in the Digital category, whereas Valentina Mavretić and Petra Grubišić came third in the Print category.

 

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