Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Fri, 25 Sep 2020 04:27:30 +0000 en hourly 1 https://wordpress.org/?v=4.7.18 Untouched by Light in the Company of the Guardian, Mailchimp and Cadbury Chocolate http://bruketa-zinic.com/2020/09/19/untouched-by-light-in-the-company-of-the-guardian-mailchimp-and-cadbury-chocolate/ http://bruketa-zinic.com/2020/09/19/untouched-by-light-in-the-company-of-the-guardian-mailchimp-and-cadbury-chocolate/#respond Sat, 19 Sep 2020 13:49:08 +0000 http://bruketa-zinic.com/?p=36901/

Brand Impact Award for sparkling wine made, sold and tasted in pitch darkness.

The Untouched by Light sparkling wine, a project by Bruketa&Žinić&Grey Agency and Radgonske gorice, won the Brand Impacts Awards Bronze trophy. It is the first sparkling wine in the world made, sold and tasted in pitch darkness, in response to research showing adverse effect of light on wine flavors (the so-called light-struck aromas).

Brand Impacts Awards reward the very best branding projects from around the world, and Untouched by Light was the only project this year to be rewarded in the category: Wine, Beer & Spirits.

This year’s winners also include strong brands like Mailchimp, the Guardian, Mixcloud and Cadbury chocolate.

This time the projects were judged by a specialist panel composed of 28 specialists including the representatives from world-class branding agencies such as Domenic Lippa from Pentagram and Peter Knapp from Landor.

The previous winners of Brand Impact Awards were Google, Airbnb, McDonald’s, Kellogg’s, Williams Formula 1, Sony Playstation, Adidas, BBC Two, the Metropolitan Museum of Art and others ‒ “crème de la crème” making Brand Impact Rewards relevant on a global scale.

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Olive oil inspired by – snow http://bruketa-zinic.com/2020/09/03/olive-oil-inspired-by-snow/ http://bruketa-zinic.com/2020/09/03/olive-oil-inspired-by-snow/#respond Thu, 03 Sep 2020 12:00:23 +0000 http://bruketa-zinic.com/?p=36836/

NAI 3.3 Olive Oil is made on the Island of Dugi Otok where the climate and the soil produce uniquely flavored olives for hundreds of years now. There is another secret – the snow. According to centennial measurements, the Island of Dugi Otok has 3.3 days of snow a year on average, when olive-growers expect the highest yield.

That fact inspired branding and design of NAI 3.3 Olive Oil, which aspires towards the highest quality, even in years with no snow. The name NAI means snow in Old-Dalmatic language.

NAI 3.3 Olive Oil is an extra virgin olive oil of supreme quality, extremely rich in polyphenols – herbal compounds with a strong antioxidant value that protects the heart, veins and immunity system, and has a positive impact on the prevention of chronic inflammatory diseases, cancer and the process of aging.

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP/Pre press), Ante Kantor (Account Executive)
Andrea Knapić (Art Director)

Brandoctor / Anja Bauer Minkara (Naming and Brand Strategy)
Brigada / Dominik Cergna (Product Designer)
Spiral i JAM-PAK (Production)
Domagoj Kunić (Photographer)

Made in 2018

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Balticbest awards Bruketa&Žinić&Grey for their campaign warning against underage drinking http://bruketa-zinic.com/2020/08/28/balticbest-awards-bruketazinicgrey-for-their-campaign-warning-against-underage-drinking/ http://bruketa-zinic.com/2020/08/28/balticbest-awards-bruketazinicgrey-for-their-campaign-warning-against-underage-drinking/#respond Fri, 28 Aug 2020 09:49:05 +0000 http://bruketa-zinic.com/?p=36815/

“Drinkers Pay Their Way” campaign was conducted with the Croatian Institute of Public Health and Bonar high-school band

Bruketa&Žinić&Grey have won silver in the Balticbest competition for the “Drinkers Pay Their Way” campaign, launched by the Croatian Institute of Public Health to warn against adolescent alcohol use. Balticbest is a festival of creativity rewarding communication campaigns from small European countries with population under 5 million. The jury convened online to publicly discuss project evaluations and awards.

The awarded “Drinkers Pay Their Way” campaign well-received by the Croatian public was conducted in November 2019 together with Bonar high-school band, by hacking Nova TV’s Croatia’s Got Talent Show (Supertalent in Croatian), the most popular TV show in Croatia among the target audience. The band qualified for the show’s final and surprised the audience and the jury by singing the rewritten lyrics of the popular Opijum song by Magazin pop band to show the dreadful effects of teenage alcohol consumption.

This campaign is a good example of how to reach youth by fitting into the available content they consume, and spur a public discussion. We are happy to hear the Balticbest jury recognized that,” said Nikola Žinić, Chief Creative Officer at Bruketa&Žinić&Grey Agency, which got a gold in the Balticbest competition 2019.

This year the Balticbest festival had 164 competition entries.

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Internationally awarded Croatian story http://bruketa-zinic.com/2020/08/26/internationally-awarded-croatian-story/ http://bruketa-zinic.com/2020/08/26/internationally-awarded-croatian-story/#respond Wed, 26 Aug 2020 05:47:58 +0000 http://bruketa-zinic.com/?p=36808/

The Brigada agency has won the BigSEE Interior Design Award for the spatial concept and the exhibition design of The One Croatian Story. The exhibition showcased the twenty-year-long collaboration between Adris Grupa and the Bruketa&Žinić&Grey creative agency.

The exhibition layout was designed by Brigada through the prism of collaboration between the two companies as a collective journey, a journey through a creative story summoning visitors to join in.

This collective journey, featuring exhibits as checkpoints of the creative collaboration, is displayed as a series of cut circles that are expanding and shrinking, allowing visitors to linger in every circle and contemplate the meaning behind each work. Similarly to the positives and negatives, the circles, lifted up in the air, turn three-dimensional and become a space for moving around and lingering.


BigSEE awards contain a wide spectrum of design niches and pay tribute to extraordinary achievements made in the territory of 19 Southeastern European countries, with the aim of drawing attention of other economic sectors to the potentials offered by design. The organizer is Zavod Big from Ljubljana, which inter alia has been organizing since 2003 the Month of Design, an internationally important festival of product, fashion, and interior design.

To date, the Brigada agency has won a number of national and international awards, including for exhibition design, such as Red Dot and IDA Design Excellence Award, and made it to the final of the prestigious World Architecture Festival 2018 in Amsterdam. The agency is currently putting on the Balthazartown exhibition to be opened this fall in Rijeka as part of the project Rijeka 2020 – European Capital of Culture.

Photo: Ognjen Maravić and Marko Dimić/Pixsell

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Growth is in our Nature http://bruketa-zinic.com/2020/07/23/growth-is-in-our-nature-menu/ http://bruketa-zinic.com/2020/07/23/growth-is-in-our-nature-menu/#respond Thu, 23 Jul 2020 09:58:27 +0000 http://bruketa-zinic.com/?p=36765/

The menu of gala dinner organized by Adris Grupa to mark the opening of the Grand Park Hotel Rovinj and completion of Monte Mulini Zone. It is one of the largest investments in Croatian tourism that will encourage further growth and development of the tourist segment within Adris Grupa.

Adris grupa / Kristina Miljavac (Corporate Communications Specialist)

Maistra / David Flam (Marketing Director), Andrej Ružić (Executive Assistant to General Manager)

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Mirna Ptiček (Art Director), Sanja Gumhalter (Account Manager), Vesna Đurašin (Production Manager), Eman Ahel (Designer), Radovan Radičević (Head of DTP/Pre-press), Danko Đurašin (DTP Operator)

Mia Marić (Art Director)
Cerovski Print Boutique (Print Production)
Domagoj Kunić (Photographer)

2019

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With Maistra and Radgonske gorice Bruketa&Žinić&Grey win two Red Dot Awards – the world’s most sought-after design quality seal http://bruketa-zinic.com/2020/07/15/with-maistra-and-radgonske-gorice-bruketazinicgrey-win-two-red-dot-awards-the-worlds-most-sought-after-design-quality-seal/ http://bruketa-zinic.com/2020/07/15/with-maistra-and-radgonske-gorice-bruketazinicgrey-win-two-red-dot-awards-the-worlds-most-sought-after-design-quality-seal/#respond Wed, 15 Jul 2020 10:40:07 +0000 http://bruketa-zinic.com/?p=36751/

Award-winning projects: Grand Hotel Park Rovinj Brand Design and Untouched by Light Sparkling Wine Packaging Design

The Red Dot Award is the world’s most sought-after design quality label. The Red Dot seal has been awarded for 65 years hitherto, and design quality of Red Dot winners, as pointed out on the organizers’ website, distinguishes their products from their competitors in the market.

The Grand Park Hotel Rovinj brand design was made in collaboration with Maistra. It is created from sketches and notes made by hotel guests. Instead of another screen, every hotel room features a notebook and a Polaroid camera. With a pocket-size notebook, the hotel sends you off to explore Rovinj, to lose and find yourself there – as these days it is the ultimate luxury.

Mindfully guided outside the hotel and exposed to lesser known local narratives, the guests co-create the identity by keeping their memories in a travelogue. The small notebook becomes the focal point of interaction in time and space, allowing the place identity to become personal and repetitively recreated.

 

Untouched by Light was created in cooperation with Radgonske gorice. It is the first sparkling wine in the world produced, sold and tasted in pitch darkness. When exposed to daylight, the wine loses it aroma quality. That is why Untouched by Light is produced in complete absence of light.

The night harvest, bottle rotation and packing are all done with night vision goggles. Once out of the cave, the wine is protected inside a black bottle, wrapped into 100% recycled, light-proof and airtight vacuum bag.

To date Bruketa&Žinić&Grey have won 21 Red Dot Awards in total.

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Davor Bruketa chairs the jury of Latvian Festival of Creativity http://bruketa-zinic.com/2020/05/29/davor-bruketa-chairs-the-jury-of-latvian-festival-of-creativity/ http://bruketa-zinic.com/2020/05/29/davor-bruketa-chairs-the-jury-of-latvian-festival-of-creativity/#respond Fri, 29 May 2020 10:02:12 +0000 http://bruketa-zinic.com/?p=36618/

A few days ago the Latvian Art Directors Club National Creative Excellence Festival Adwards was held. Creative Director of Zagreb Agency Bruketa&Žinić&Grey, Davor Bruketa, chaired the jury for the category Print Art and Design Craft. This was not the first time for Davor Bruketa to jury an international competition as to date he has been on a jury judging for Red Dot, D&AD London, Art Directors Club New York, The One Show, New York Festivals, Graphis or Young Guns, but also the first SE European chair of the jury of London International Awards and a permanent jury member of New York Cresta Awards.

This year the competition was staged online, and the winners were judged by 21 members of the international jury over a special digital platform. The jury members first had a look at the projects individually, and then discussed them online via videoconference.

Besides Davor Bruketa, the jury included inter alia Adam Kerj, Chief Creative Director of Accenture Interactive Nordics from Stockholm, also sitting on a jury for Cannes Lions, D&AD, One Show and Webby. He chaired the jury for Integrated and Digital Communications and PR.

Marjorieth Sanmartin, Executive Creative Director at TBWA Germany, previously at Wieden + Kennedy, chaired the jury for TV and Radio. Alek Frydrych, Associate Creative Director of VMLY&R Warsaw, awarded at Cannes Lions Festival, who is considered as one of the most interesting copywriters in the country by the Polish media, chaired the jury for Branding and Branded Content, Events and Sponsorships, and Print and Outdoor.

“The awarded projects have shown that creativity is not dormant event in most unprecedented circumstances. Digital jurying has proved worthwhile, and like any other crisis this one turned out to not be only limiting but also inspiring, offering new opportunities for enhancement and development of future competitions,” said Annija Mežgaile, Managing Director of Lativan Art Directors Club, the competition organizer.

22 Golden Awards were presented in 32 categories, but instead of a commonly held award ceremony, the organizers caught the winners by surprise online, and their reactions are available on their Facebook page. For fourteen years in a row Adwards has been organized by Latvian Art Directors Club dedicated to education and raising market communication standards at the national level, in collaboration with its umbrella organization Art Directors Club of Europe.

 

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Nikola Žinić: We don’t just provide communication solutions for our advertisers’ briefs any more, we think more broadly http://bruketa-zinic.com/2020/05/13/nikola-zinic-we-dont-just-provide-communication-solutions-for-our-advertisers-briefs-any-more-we-think-more-broadly/ http://bruketa-zinic.com/2020/05/13/nikola-zinic-we-dont-just-provide-communication-solutions-for-our-advertisers-briefs-any-more-we-think-more-broadly/#respond Wed, 13 May 2020 15:16:35 +0000 http://bruketa-zinic.com/?p=36594/

Nikola Žinić has given an interview for Media marketing where he has talked about collaboration tools the agency uses increasingly while working with clients. He also talked about his role as a mentor during these kind of workshops. Read the interview here.

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Bruketa&Žinić&Grey Agency of the Year http://bruketa-zinic.com/2020/04/16/bruketazinicgrey-agency-of-the-year-3/ http://bruketa-zinic.com/2020/04/16/bruketazinicgrey-agency-of-the-year-3/#respond Thu, 16 Apr 2020 22:17:05 +0000 http://bruketa-zinic.com/?p=36492/

Bruketa&Žinić&Grey Agency won the Croatian Agency of the Year title during the IdejaX and MIXX Award Ceremony, held online on the Days of Communication FB page on 16 April.

The award-winning projects not only concern the realm of ads, but also include new products and services created in collaboration between the advertisers and the agency.

IdejaX awarded Grand Prix to the Untouched by Light project, the first sparkling wine produced, sold and tasted in pitch darkness. The project was devised jointly by Bruketa&Žinić&Grey Agency and Radgonske gorice Winery to help the winery position itself in the global markets, reaping preorders and media coverage all over the world.

A1 Lapssus was pronounced The best telecom project. It is a new, globally first service using the cell phone unlocking function as an opportunity to learn Croatian spelling and orthography. By favoring storydoing in place of storytelling, this project brings the brand promise closer to its users. A1 Lappsus also garnered IdejaX Digital Craft and MIXX Best Mobile App and Best Tech & Innovation Awards.

The project Drinkers Pay Their Way was pronounced the best social campaign, produced jointly by Bruketa&Žinić&Grey Agency and the Croatian Institute of Public Health to raise public awareness of the youth drinking disorder and to prompt amendments to the corresponding legislative framework. Rather than be run like a traditional campaign, this project hacked the popular Croatia’s Got Talent Show (Supertalent Nove TV in Croatian).

The project marking the 60th Vegeta spice anniversary won the MIXX Award. The system of graphical elements created by Bruketa&Žinić&Grey Agency in unison with Podravka, Enterwell and iZone Agencies enabled users to design their own Vegeta label, leading to as many as 32,000 new labels on store shelves.

The Addiko Bank Virtual Branch Office, designed by Bruketa&Žinić&Grey Agency teamed up with Addiko Bank, 360provideo.hr and Comtrade, was the MIXX Awards Finalist. It is the next digital bank generation which allows the entire process from account opening to cash borrowing to run online without any physical contact with the bank.

The identity of the Grand Park Hotela Rovinj was the IdejaX finalist, one of the most ambitious hotel projects in Croatia. It took two years for Bruketa&Žinić&Grey Agency along with Maistra Hospitality Group to develop this project, which is based on physical interaction between the guest and the destination. Every application in this hotel is a meticulous work designed to complete the overall customer experience.

Agencies will become boot camps for creativity to be used for the creation of original products and services, and not only for advertising. Agencies offer a great potential for the economy”, Davor Bruketa said.  

The award-winning projects herald the future of this industry, because they dealt with business-related challenges, and not only with communication issues of our clients, making us abandon the beaten paths of our industry”, Nikola Žinić underscored.

 

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International Media on “Stay In Your Crate” Ad http://bruketa-zinic.com/2020/04/06/international-media-on-stay-in-your-crate-ad/ http://bruketa-zinic.com/2020/04/06/international-media-on-stay-in-your-crate-ad/#respond Mon, 06 Apr 2020 10:44:57 +0000 http://bruketa-zinic.com/?p=36472/

The Stay In Your Crate Ad for Karlovačko beer brand, made by the agency with Heineken Hrvatska to communicate physical contact reduction to fight COVID-19, has been featured in the international trade media.

“Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience”, says David Burn of AdPulp in an article titled Put Your Hand Down, Suitor Man. The ad has also been featured in Ads of the World and other trade media.

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