Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Thu, 09 Apr 2020 15:42:27 +0000 en hourly 1 https://wordpress.org/?v=4.7.16 International Media on “Stay In Your Crate” Ad http://bruketa-zinic.com/2020/04/06/international-media-on-stay-in-your-crate-ad/ http://bruketa-zinic.com/2020/04/06/international-media-on-stay-in-your-crate-ad/#respond Mon, 06 Apr 2020 10:44:57 +0000 http://bruketa-zinic.com/?p=36472/

The Stay In Your Crate Ad for Karlovačko beer brand, made by the agency with Heineken Hrvatska to communicate physical contact reduction to fight COVID-19, has been featured in the international trade media.

“Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience”, says David Burn of AdPulp in an article titled Put Your Hand Down, Suitor Man. The ad has also been featured in Ads of the World and other trade media.

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Karlovačko Beer: Stay In Your Crate http://bruketa-zinic.com/2020/04/02/karlovacko-beer-stay-in-your-crate/ http://bruketa-zinic.com/2020/04/02/karlovacko-beer-stay-in-your-crate/#respond Thu, 02 Apr 2020 11:51:59 +0000 http://bruketa-zinic.com/?p=36438/

Karlovačko beer has adapted its successful campaign Among Your Own to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate – among your own.

The Among Your Own platform was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.

 

HEINEKEN Hrvatska / Filip Rabuzin (Marketing Director), Nina Gračanin Frković (Brand Manager), Ivan Jonjić (Junior Brand Manager)

Bruketa&Žinić&Grey / Siniša Waldinger and Ivo Payer (Creative Directors), Valentina Bugarin (Account Director), Iva Bolta (Head of Digital Strategy and Creative), Ivana Momčilović (Art Director), Vanja Činić (Senior Copywriter), Ana Krstić (Account Executive), Elia Vucelić (Digital Marketing Specialist), Matej Vučković (Designer), Rebeka Gašpar Curman (Junior Digital Media Performance Specialist)

Bunker / Kras Gancev (Producer)

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The first passenger-train turned event restaurant in Croatia – a journey through 60-year-long Vegeta history http://bruketa-zinic.com/2020/02/27/the-first-passenger-train-turned-event-restaurant-in-croatia-a-journey-through-60-year-long-vegeta-history/ http://bruketa-zinic.com/2020/02/27/the-first-passenger-train-turned-event-restaurant-in-croatia-a-journey-through-60-year-long-vegeta-history/#respond Thu, 27 Feb 2020 06:55:23 +0000 http://bruketa-zinic.com/?p=36347/

To mark the 60th Vegeta seasoning anniversary, Podravka, in cooperation with Bruketa&Žinić&Grey and Brigada, took its guests on a 60-Year-Long Journey. It was a one-of-a-kind train trip from Zagreb to Koprivnica and back, staging all historical phases of development of this iconic Croatian product.

The invitees first set out on a train trip from Zagreb to Koprivnica to revisit 1959, when the Vegeta seasoning was created. In Koprivnica, they attended a performance about the Vegeta seasoning inventor, Zlata Bartl, put on at the old Vegeta production plant. On their return trip to Zagreb, the passengers travelled through a party-time-machine back to 2019, in the carriages staging one of the six Vegeta decades.

This was the first time in Croatia to have passenger-train carriages turned fully into an event restaurant.

 

CREDITS:

Podravka / Marinka Akrap (Corporate Marketing and Communications Director), Maja Vresk Bodalec (Market Communication Director), Sanja Garaj Miloš (Culinary Department Marketing Director), Lana Miletić (Corporate Marketing and Communications Specialist), Emilija Sačer (Head of Production and Creativity)

Bruketa&Žinić&Grey / Davor Bruketa, Siniša Waldinger, Zrinka Horvat Goodman (Creative Directors), Vesna Đurašin (Head of Production), Maša Ivanov (Client Service Director), Tomislav Zeljko (Event Manager), Ivor Marok (Event Executive i HoReCa Specialist), Vedran Firkelj (Head of Digital Production), Radovan Radičević (Head of DTP/Pre-press), Ante Kantor (Account Executive), Danko Đurašin (DTP Operator)

Andrea Knapić (Art Director)
Dario Oxenhaim (Event Assistant)
Jelena Babić (Account Manager)

Brigada / Kristina Wolf (Creative Director), Marija Lukić (Project Manager), Mia Petričević (Architect and Designer), Damjan Geber (Creative Director)

Photo and video: Imhotep

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BŽG’s Creative Director Zrinka Horvat Goodman part of NYF Advertising Awards Grand Jury http://bruketa-zinic.com/2020/02/14/bzgs-creative-director-zrinka-horvat-goodman-part-of-nyf-advertising-awards-grand-jury/ http://bruketa-zinic.com/2020/02/14/bzgs-creative-director-zrinka-horvat-goodman-part-of-nyf-advertising-awards-grand-jury/#respond Fri, 14 Feb 2020 09:30:52 +0000 http://bruketa-zinic.com/?p=36330/

Zrinka Horvat Goodman, Bruketa&Žinić&Grey’s Creative Director, will be judging this year’s edition of the New York Festivals Advertising Awards as a member of the Grand Jury.

New York Festivals Advertising Awards, part of New York Festivals, is one of the most important advertising competitions in the world evaluating work from almost 80 countries in numerous categories, from integrated marketing campaigns, their effectiveness, digital and online communications to audio/radio, design, film, film craft and others.

New York Festivals were founded in 1957 and gather some of the most important names in the word of creative industries, advertising agencies and advertising. Besides the Grand Jury, the work will be evaluated in the Executive, Film and Production juries by renowned experts such as Tricia Lentini Himota, Executive Producer from Droga5 and President of the Film Craft Jury.

The winners in 22 categories will be announced on April 1-2 in New York.

 

Photo: Domagoj Kunić

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Why use your smartphone when you have a Polaroid instant camera http://bruketa-zinic.com/2020/01/14/why-use-your-smartphone-when-you-have-a-polaroid-instant-camera/ http://bruketa-zinic.com/2020/01/14/why-use-your-smartphone-when-you-have-a-polaroid-instant-camera/#respond Tue, 14 Jan 2020 11:22:36 +0000 http://bruketa-zinic.com/?p=36282/

The Grand Park Hotel Rovinj is the best luxury hotel in Croatia and the largest individual tourist investment by Adris Grupa. The hotel was architecturally designed by 3LHD, its interior design was made by Piero Lissoni (Lissoni Associati), whereas Bruketa&Žinić&Grey Agency was tasked with its visual identity.

The specificity of this hotel is its one-of-a-kind view over the town visible from virtually any room. The hotel opens up to and blends in with its surrounding beckoning visitors to immerse themselves in and enjoy the surroundings to the fullest. The team from Bruketa&Žinić&Grey Agency, spurred by this idea, created the visual identity of the hotel relying on the interaction between the guest and the town.

The key point of the concept is a travelogue every guest receives together with an instant Polaroid camera as an incentive to make a record of their experiences of Rovinj, because in today’s digital world, a physical memory has been reinstated and has become somewhat exclusive. The identity assumes the role of a catalyst, telling stories about Rovinj, and inspiring guests to introspect and keep a log of their own stories and experiences.

The menu of Cap Aureo, the main signature restaurant, follows suit. It is designed as a small voluminous book with a noticeably wide band-like page divider. Its pages are half-empty and replaceable, allowing guests to fill them out and sketch their impressions.

The approach, inviting guests to engage and share their own impressions about the destination, is here applied for the first time with illustrators whose works constitute the hotel’s visual identity. While working on the project, all illustrators spent some time in Rovinj to create their experiences of the town.

Together with Piero Lissoni’s Studio and 3LHD, Bruketa&Žinić&Grey Agency invited renowned Croatian authors Hana Tintor, Klara Rusan, Danijel Srdarev and Marko Tadić to cooperate on this project. Their illustrations are on the walls of hotel rooms, and the reproductions can be spotted on many other hotel promotional items. As a result, the hotel’s identity is integrated into the identity of Rovinj, in a similar way in which the hotel is integrated into the landscape of Rovinj.

In keeping with the underlying architectural idea of the hotel, the overall branding of the hotel is discreet and discernible only as needed, e.g. at the main entrance. Instead, the communication is carried out by the verbal identity built from local stories and legends also used as the inspiration for naming some segments of the hotel: Viva Eufemia, Laurel&Berry, Cap Aurea, Cissa, Bitinada, Primi Terreni.

Every name of the bar, restaurant and part of the interior hides a story the main actors of which are travellers, seafarers, saints, factory workers or fictional characters, associated with the town. The stories or their fragments can be found at different places in the hotel, in its rooms and travelogue, on the first pages of the restaurant menu and wine list, as well as the glass signage.

There are many glass walls in the hotel unveiling a plethora of views of Rovinj. In place of applying graphics and the logotype as warning signs on glass surfaces, this hotel features verbal and audio associations discreetly merged with the frame offering the view over the town.

Befitting the interactive aspect, the preference was given to physical, tactile experiences i.e. textures generated by 3D, foil printing, embossing and similar techniques. In effect, there are no colors in printing apart from the colors of materials, the shades of brown, grey and blue, matching the colors of the interior i.e. the surrounding the hotel is nested in.

The materials used include wood, visible as wooden cylinders or menu spines in hotel bars. Besides wood, there are leather and textured fabrics of outstanding tactile qualities, used for menu and booklet binding. The paper has strong haptic properties as well, and some paper is even watertight.

The logotype is typographic, and equally to signage, uses the Replica typeface of the Swiss Studio Lineto. It is characterized by beautiful structure with finely engraved details. The narrative segment uses the serif-type Amalia typeface designed by Nikola Đurek evocative of a literary text.

The Grand Hotel Park Rovinj was included by Wallpaper* Magazine in the global shortlist of best urban hotels in 2019.

CREDITS:

Maistra / David Flam (Marketing Director), Peter Lösch (Director, Maistra Collection Hotels), Andrej Ružić (Executive Assistant Manager), Tihomir Nikolaš (Development Director GPHR), Marin Šimunović (Director Hotel Adriatic), Luka Sinković (Graphic Design Associate), Romana Podić (Executive Housekeeper), Vlatka Folo (Collection Brand Marketing Specialist), Lovorka Struna (Hotel Lone & Hotel Monte Mulini Director), Jeffrey James Vella (Culinary Director), Gregory Ugrin (Wellness Project Consultant)

Bruketa&Žinić&Grey / Mirna Ptiček (Art Director), Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Zrinka Požar (Account Manager), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP/Pre-press), Eman Ahel (Designer), Dora Kasun (Designer), Siniša Waldinger (Creative Director), Dragan Lakičević (Copywriter), Nebojša Cvetković (Art Director), Sanja Gumhalter (Account Manager), Ante Kantor (Account Executive), Danko Đurašin, Željka Tročak (DTP Operators)

Collaborators: Mia Marić (Art Director), Predrag Marković, Krunoslav Franetić, Leopoldina Jovanovski (Designers)

Illustrators: Hana Tintor, Danijel Srdarev, Klara Rusan, Marko Tadić

Printing: Cerovski Print Boutique, Grafing, Fini print

Photographer – visual identity: Domagoj Kunić

Photographer – architecture: Jure Živković

Architecture: 3LHD

Interior Design: Lissoni Architettura – Piero Lissoni

 

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What’s hidden behind the Design Village conference posters? http://bruketa-zinic.com/2019/12/16/whats-hidden-behind-the-design-village-conference-posters/ http://bruketa-zinic.com/2019/12/16/whats-hidden-behind-the-design-village-conference-posters/#respond Mon, 16 Dec 2019 15:08:32 +0000 http://bruketa-zinic.com/?p=36221/

Business requires collaboration ‒ this year’s Design Village Conference underlined focusing on the topic of Working Together. The conference was held in Ukraine, 11 through 13 October.

The underlying fact that a communication project virtually never involves just one person but always a bunch of people from different walks of life was a guiding principle behind the visual identity of this conference designed by Bruketa&Žinić&Grey Agency. It is represented as a black-and-white dotted screen forming a single whole.

Nevertheless, this visual identity cannot be fully seen at once but only when six seemingly unrelated posters are put together to create such single whole. Why don’t you take a look in the video :)

When looking at such poster, a vast majority of people would feel ill at ease and outside of their comfort zone. The authors claim this is the feeling we have when we step out of our own circles and enter collaboration with different experts such as scholars, artists, engineers, philosophers…

Davor Bruketa, Creative Director at the Bruketa&Žinić&Grey Agency also took part in this conference as a speaker, together with Rupert Breheny, VR Manager at Google and Luke Hayman, a partner at Pentagram, New York.

 

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Petra Adžić (Account Executive), Radovan Radičević (Head of DTP/Pre-press)

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What does a perfect day in Zagreb look like from the perspective of famous TV and radio presenters, chefs and musicians? http://bruketa-zinic.com/2019/12/05/what-does-a-perfect-day-in-zagreb-look-like-from-the-perspective-of-famous-tv-and-radio-presenters-chefs-and-musicians/ http://bruketa-zinic.com/2019/12/05/what-does-a-perfect-day-in-zagreb-look-like-from-the-perspective-of-famous-tv-and-radio-presenters-chefs-and-musicians/#respond Thu, 05 Dec 2019 07:21:18 +0000 http://bruketa-zinic.com/?p=36209/

From now on the visitors to Zagreb, as well as Zagreb inhabitants, may tour the city according to their lifestyle using the mobile application Zagreb Be There. These days the app has been given a complete makeover and new guides.

The breakthrough app in its field has won multiple awards since its creation in 2014, but the trends evolve, and that is why the Zagreb Tourist Board has decided it is time for changes.

The older app versions included thematic routes taking you to see e.g. only craft beer locations or street art, mapped out by experts. But the routes under the new concept are planned by famous persons and follow their favorite places in the city. If that appeals to you, you can spend a day similar to them.

New routes and guides

A writer and editor-in-chief of the Croatian edition of Cosmopolitan magazine Aleksandra Orlić has mapped out a Rebound Zagreb route for those who have recently ended their intimate relationships. A TV and radio presenter Iva Šulentić takes all morning-type visitors on a Morning route.

Those who would like to have a good bite to eat can take the Michelin Guide Zagreb of the popular Croatian chef Mate Janković. If you are into music, you might like the Jazzy Zagreb route planned by young Croatian jazz musicians Lana Janjanin and Dina Rizvić or the Old Factories/New Clubs route through old factories now turned into night clubs, chosen by DJ Rea Hadžiosmanović.

Google Design Sprint

The changes have transpired as a result of the Google design sprint with the Bruketa&Žinić&GreyAgency’s team. “During five intensive days we have come a long way from mapping the user’s journey, generating and selecting ideas to designing the ready-made prototype of the new application”, said Ivan Kovačević, project director, adding:

“The design sprint has allowed us to go through all the options together with the Zagreb Tourist Board’s team and find the optimum way of meeting the user needs on a very tight timeframe, save a lot of time and money, and have a lot of fun on top of all that.”

Temporary Advet route

“The improvement of our Zagreb Be There application follows the trends of online technology. Besides different routes and redesign, we have also included current events in the city the users can put on their wish lists. I would especially like to single out the “Uncrackable Dreams” route designed especially for the Zagreb Advent, taking users on an exciting quest for Nutcrackers at most famous Advent sites. The Nutcracker figures on this route assume the role of guides through the Croatian heritage depicted on their uniforms at every location,” said Zagreb Tourist Board CEO Martina Bienenfeld, Ph.D.

The game-based principle has remained the same as before: the users sign up at locations using hashtag #BeThereZagreb. If they complete the route, they become eligible for an award i.e. the Zagreb Be There souvenir. The app is free and available on iPhone and Android phones or downloadable from the microsite: betherezagreb.com.

 

Credits:

Turistička zajednica grada Zagreba / Martina Bienenfeld (Director), Petra Maršić Buljan (Head of Internet Department), Nikola Vujović (Internet Department Specialist), Jelena Anić (Internet Department Specialist)

Bruketa&Žinić&Grey / Ivan Kovačević (Project Director), Siniša Waldinger (Creative Director), Andrea Svilokos and Adriana Ćosić (Digital Account Managers), Ivan Zebić (UX/UI Art Director), Vjekoslav Azenić (UX Designer), Valentina Mavretić (Copywriter), Vedran Firkelj (Head of Digital Production)
Development: Bornfight

           

 

           

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BŽG Projects Featured in International design Network (IdN) http://bruketa-zinic.com/2019/12/03/bzg-projects-featured-in-international-design-network-idn/ http://bruketa-zinic.com/2019/12/03/bzg-projects-featured-in-international-design-network-idn/#respond Tue, 03 Dec 2019 11:24:53 +0000 http://bruketa-zinic.com/?p=36181/

Is print coming back? Given the way in which we are virtually inseparably tied to our digital gadgets, it is small wonder that more and more printed publications go online. Nevertheless, despite the trend of digitalization, many publications and magazines revert to their original, hard-copy format.

That is why the latest issue of International design Network is dedicated to the topic of Publication Design – The Great Print Comeback, featuring the publications designed by Bruketa&Žinić&Grey Agency as well. The above-mentioned publications include Adris Group’s annual reports Good Ideas Glow in the Dark, and Tested for Challenges, but also the Concrete Book for the Nikola Project.

How is it that print still has a place in the market when digital is so much cheaper, faster and more efficient? The answer is summarized by designer Aris Zenone, one of this issue’s contributors, who says the following about publishing on paper: “It’s like a piece of art in a museum – the colors, the texture of the painting and the volumes… everything will be lost if you look at the same piece on a screen.”

International design Network (IdN) has come out since 1992, and this issue showcases the projects designed by 44 authors including the catalogue of Andy Warhole’s exhibition at the Herning Museum of Contemporary Art, Denmark designed by Studio Claus Due, and David Lynch’s biography called Someone is in my House, designed by Tim Bisschop and published earlier this year.

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Growth is in Our Nature http://bruketa-zinic.com/2019/10/24/growth-is-in-our-nature-2/ http://bruketa-zinic.com/2019/10/24/growth-is-in-our-nature-2/#respond Thu, 24 Oct 2019 07:28:04 +0000 http://bruketa-zinic.com/?p=36059/

“Adris companies show successful business performance. Even in the face of declining competitiveness of the Croatian economy and the overall negative view on entrepreneurship, it is important to invest, to make an investment in knowledge and to select the best people. By its continuous organic growth and acquisitions Adris unlocks the potential for new generations of its employees…,” says Ante Vlahović, M.Sc., President of the Adris Management Board, in his foreword to the 2018 Adris Group Annual Report, entitled Growth is Our Nature.

The book promotion was organized on the occasion of the official opening of the Grand Park Hotel in Rovinj, by which event Adris Group marked the completion of the Monte Mulini Zone development, one of the most luxuirous tourist zones in the Adriatic.

In addition to financial statements, printed on pink paper, after the fashion of some most famous global financial newspapers, the publication includes the most significant Adris investment projects in the last period. Special prominence is given to the newly opened Grand Park Hotel in Rovinj.

The beige covers of the Annual Report with golden details replicate the motives featuring in the interior design of this hotel, whereas the golden text block (fore edge) of the bookbinding creates an additional impression of luxury.

Adris grupa / Predrag Grubić (Corporate Communications Director), mr. sc. Hrvoje Patajac (Controlling Director), Aleksandar Radulović (Head of Accounting, Tax and Audit), Erika Zgrablić (Lawyer), Kristina Miljavac (Corporate Communications Specialist)

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Radovan Radičević (Head of DTP/Pre-press), Vesna Đurašin (Production Manager), Zrinka Požar (Account Manager), Ante Kantor (Account Executive)
Matej Vučković (Collaborator)

Cerovski Print Boutique (Print)
Domagoj Kunić (Photographer)

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Progressive Use of Mobile award for A1 Lappsus http://bruketa-zinic.com/2019/10/21/progressive-use-of-mobile-award-for-a1-lappsus/ http://bruketa-zinic.com/2019/10/21/progressive-use-of-mobile-award-for-a1-lappsus/#respond Mon, 21 Oct 2019 08:55:12 +0000 http://bruketa-zinic.com/?p=36033/

The WPPed Cream Awards were initiated twelve years ago by WPP, a global creative transformation company offering communications, experience, commerce and technology. The goal of the awards is to recognise the very best work produced by WPP companies around the world, around 230 of them.

The awards give all agencies within the WPP group the opportunity to compete and be recognized for outstanding work that has provided growth and brand value to their clients. Bruketa&Žinić&Grey Agency were highly commended in the Progressive Use of Mobile category for the A1 Lappsus mobile app created together with A1 Hrvatska.

Mark Read, WPP’s CEO said: „Creativity in our trade comes in two broad and often overlapping categories. There’s the creativity that supercharges communication; that uses words, images and sound in a way that both speeds up the comprehension of a message by its audience and strengthens its impact.  This form of creativity is not just artistically pleasing: it delivers a direct commercial benefit. It takes much less money to get your message across. It makes a media budget go further.

 And then there’s a second form of creativity: one that can make an inanimate object a great deal more desirable; that can help an excellent product become a favoured brand; that can differentiate a brand from its closest competitors; that can justify a premium price; that can resist a competitor’s price promotions; and that, assuming the brand’s intrinsic qualities are meticulously maintained, can offer a brand something close to immortality. I’m extremely happy to note that both these categories of creativity are abundantly present in this year’s WPPed Cream awards.

75% of high-schoolers have trouble with spelling while at the same time they are checking their phone 150 a day on average. This is why A1 Hrvatska, a brand that promises to make life easier, more effective and more fun trough digital technology, created A1 Lappsus, an app that helps kids to learn spelling every time they open their phone.

A user unlocks the phone by tapping the correctly spelled word and for every correct answer A1 adds 1MB of free data to their account. The app has 25 million openings to date with over 4 million awarded GBs. Over 50.000 downloads in first three weeks made A1 Lappsus the most popular app in Croatia on Google Play.

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