Social Media campaign – 15 years on record

Rimac Automobili is celebrating its 15th anniversary with a new campaign that tells a unique story encapsulating the company’s values, achievements and records. The campaign, titled “15 YEARS ON RECORD” highlights Rimac’s journey from a startup to a globally renowned brand that has broken more than 20 records.

At the heart of the campaign is the Rimac Nevera, the fastest all-electric hypercar. The Nevera’s impressive performance testifies to Rimac’s commitment to innovation and excellence. The 15th-anniversary celebration provides a rare opportunity to enhance brand recognition and showcase the company’s remarkable accomplishments.

A story isn’t truly a story if it remains untold – which is why two series of films have been created. In the series “Untold Stories,” the journey from dreams to records is depicted through the eyes of those who helped Mate assemble, design, communicate, and drive… or, in short, create success.

In the second series, “Trailblazers,” viewers meet individuals who chose the Nevera to fulfill their dreams. Discover who they are, what the Nevera means to them, and which exclusive club they join when they park the Nevera in their garage.

The campaign focuses on social media, utilizing various video formats to reach its target audience worldwide.