The Cannes Lions Festival held in late June in Cannes featured a “Great Ads for Good” exhibition, also showcasing the Croatian AI Anxiety Meter, a project by Croatia Insurance, Bruketa&Žinić&Grey Agency and Go2Digital. The exhibition was organized jointly by the Festival team and ACT Responsible organization in the ACT Responsible Hall, a venue at the heart of the Festival – in the Debussy Foyer.
Besides the Croatian AI Anxiety Meter, the “Great Ads for Good” exhibition presented 112 campaigns from 29 countries. According to the organizers, each campaign at the exhibition presented a strong cause that can encourage us to do more, and together the campaigns highlighted the diversity of talent and creativity within our industry, which drive positive changes.
The overall Act Responsible Hall program addressed social responsibility and sustainable practices of the communications industry. The aim was to stimulate conversations about sustainability in marketing communications promoting the sharing of good practices and inspiring action among industry professionals.
This is the second time that ACT Responsible has recognized the work by Bruketa&Žinić&Grey Agency. In 2009 the Cannes exhibition presented the St. Peter’s Maternity Centre campaign.
ACT Responsible is a non-profit association based in Switzerland founded in 2001. ACT stands for Advertising Community Together. It is a network of agencies, media, advertisers, institutions, non-governmental organizations and companies which believe that responsible advertising is essential for modern communications. The association’s initiatives promote the best advertising campaigns addressing social and environmental issues from around the world.
ACT Responsible is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact. The association continuously compiles communications campaign on social and environmental issues from around the world available in the online “Good Ads Gallery” database created by AdForum.