The Croatia Insurance AI Anxiety Meter has been recognized by the jury of the Campaign Tech Awards, which rewards technology innovation in advertising. It is a competition organized by the British magazine Campaign, one of the leaders in the field of advertising, media and creative industry.
The AI Anxiety Meter is a DOOH ad that measures the anxiety levels of passers-by. It was a collaboration of Croatia Insurance, Bruketa&Žinić&Grey and Go2Digital.
Shortlisted brands include Netflix, KFC, Visa, Mercedes-Benz, Financial Times and others. The winners will be published on June 6 in London.