20 Oct 2022.
media: #illustration client: #Cromaris sector: #food

What does a responsible fish look like?

Illustrations for 2021 Cromaris Sustainability Report

Cromaris published its 2021 Sustainability Report with the aim of measuring the impact of its activities on the environment, society and the overall economy, and Bruketa&Žinić&Grey agency was tasked with its design.

The Cromaris fish evokes the idea of the clean Adriatic Sea and fresh, good quality white fish. However, to reach its consumers as such this fish requires a whole series of actions, processes and planning.

All the above-mentioned elements were a source of inspiration for the illustrations with the Cromaris fish playing different roles throughout the report, depending on the content.

The entire report can be found here.  

Cromaris / Renata Barić (Head of Research and Development), Ivana Šimunović (Sustainability and Fish Food Technologist)

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Maša Ivanov (Account Director), Sanja Gumhalter (Account Manager), Andrea Knapić (Art Director), Toni Buršić (Designer and Illustrator), Radovan Radičević (Head of DTP/Pre-press), Željka Tročak (DTP Operator), Danko Đurašin (Digital Designer), Dragan Karanušić (DTP Operator)

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